Marketing Specialist

Lesaka Technologies; Cape Town; Hybrid; ZAR 400,000 - 600,000; Full time

Job summary

A fast-growing fintech company seeks a Mid-Level Marketing Specialist in Cape Town. You will drive brand visibility and product marketing, focusing on campaigns that enhance sales growth. The role involves collaboration with multiple internal teams and the creation of innovative marketing strategies, suitable for someone with solid project management skills and a flair for creative campaigns.

Qualifications

• Experience in fintech or B2B preferred.
• Strong project management skills.
• Excellent verbal and written communication.

Responsibilities

• Develop and execute go-to-market plans for new products.
• Design and manage marketing campaigns to drive engagement.
• Create engaging marketing assets using Canva.

Skills

Project Management

Multitasking

Communication

Education

4 years of experience in a marketing role

Tools

Canva

Job description

Job Title:Marketing Specialist
Location: Cape Town - Platterkloof (with travel to Johannesburg as needed)
Job Type: Full-Time
Reports to: Chief Commercial Officer (CCO)
Supports: Product Growth Managers

About Us

We’re a fast-growing fintech company revolutionising bill payments and value-added services (VAS) in South Africa. Our technology is trusted by a wide network of channel partners across the country, enabling seamless, secure, and scalable financial services for end-users.

Role Overview

We’re looking for a proactive and creative Mid-Level Marketing Specialist to join our team. You’ll be responsible for driving both brand visibility and product marketing efforts, with a key focus on supporting sales and revenue growth through compelling campaigns and activations across our partner ecosystem.

You will be comfortable wearing many hats — from campaign strategy and design execution to managing your own production timelines and collaborating with stakeholders across product and commercial teams.

Key Responsibilities

• Brand & Product Marketing:
• Develop and execute go-to-market plans for new products and VAS offerings.
• Maintain consistent brand messaging across all platforms and materials.
• Collaborate with product and sales teams to translate technical features into clear customer benefits.
• Campaigns & Activations:
• Design and manage B2B and channel-focused marketing campaigns to drive partner engagement and end-user adoption.
• Plan and execute on-the-ground activations and client-facing events in collaboration with Sales and Growth Managers.
• Monitor campaign performance and optimize in real time to meet KPIs.
• Content & Design:
• Create engaging marketing assets using Canva (digital and print-ready).
• Draft campaign copy, product messaging, and partner communications as needed.
• Project & Traffic Management:
• Be your own traffic manager — maintain campaign calendars, deadlines, and deliverables.
• Liaise with external vendors, printers, or freelancers as required.
• Team Support:
• Work closely with the CCO to align brand strategies with business goals.
• Provide marketing support to Product Growth Managers on product rollouts, training, and market insights.
• Market Research and Analysis: Assisting with gathering and analyzing data on consumer trends, competitor activity, and market insights.
• Administrative Support: Providing general administrative tasks such as managing calendars, scheduling meetings, and handling correspondence.
• Data Analysis and Reporting: Collecting, analyzing, and reporting on marketing data to track performance and identify areas for improvement.
• Collaboration and Communication: Working closely with other teams, such as sales, customer service, and operations, to ensure alignment and effective communication.

Requirements

• At least 4 years of experience in a marketing role, ideally in a fintech, telco, or B2B environment.
• Solid understanding of product and brand marketing principles.
• Strong project management and multitasking skills — able to manage multiple campaigns independently.
• Proficiency in Canva and basic design sensibility.
• Excellent written and verbal communication skills.
• Willingness to travel to Johannesburg for events, activations, or team meetings (as needed).
• Based in Cape Town, with a hybrid model (4 days in office and 1 day remote) and collaborative working style.

Bonus Points

• Experience working with channel partners or reseller ecosystems.
• Exposure to bill payments, mobile money, or other fintech products.
• Familiarity with CRM tools, marketing automation, or basic analytics platforms.

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