Marketing Specialist

Vodafone; Cape Town; On-site; ZAR 300,000 - 500,000; Full time

Job summary

Vodafone seeks bold and creative thinkers for a marketing position within the Consumer Business Unit. Responsibilities include planning and executing marketing campaigns, driving brand objectives, and analyzing market trends to enhance brand positioning. The role requires strong analytical skills and 3-5 years of experience in brand management and retail marketing.

Benefits

Incentive programs

Competitive benefits packages

13th cheque

Retirement funds

Medical aid benefits

Cell phone and data benefits

Fibre connection discounts

Staff discounts with partners

Qualifications

• 3-5 years relevant marketing experience (essential).
• Valid Driver's licence (essential).

Responsibilities

• Planning and execution of regional segment marketing plans.
• Monitoring brand use at events and promotions.
• Conducting market analyses and assessing competitor landscapes.

Skills

Brand Management

Retail Marketing

Sales

Analytics

Critical Thinking

Problem-Solving

Education

3 year commercial/marketing/sales diploma or degree (NQF 6 or higher)

Matric/Grade 12

Job description

When it comes to igniting a team of trailblazers,we're number 1.

The number 1 Top Employer in South Africa.

Certified by the Top Employer Institute .

Role Purpose / Business Unit :

We are seeking bold, creative thinkers to join our dynamic Marketing team in the Consumer Business Unit in the Western Region. Are you ready to join Vodacom's exciting world of the connected Consumer? Our products and services keep you connected in whatever way you choose. Whether through a phone call, SMS, email, tweet or status update - or even sending someone money - we are there to make it possible. It's all about helping you get more out of a connected world!To deliver and execute on the segments marketing plan, across the various business units in the region. To drive operational initiatives within the region to drive market growth through data-driven insights and competitor analysis, in order to shape innovative campaigns and enhance brand positioning.

Your responsibilities will include :

Planning, execution and evaluation of regional segment marketing plans and implementation into the channels

Drive brand objectives with external service agents, media, and other key role players.

Report on monthly advertising, sales, and promotion budgets, track to ensure positive ROI.

Conduct post campaign evaluations on all promotional and marketing activations to determine implementation effectiveness and return.

Monitor the use of the Vodacom brand at events, sponsorships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, and procedures

Provide support with regional advertising and branding – billboards, branding rollouts, pop-up store locations, regional radio stations etc

To conduct comprehensive market analyses to identify trends, assess competitor landscapes, and leverage insights for targeted campaigns, and ensuring sustained growth and competitive positioning.

In depth understanding of / and implementation of segmentation across business units within the region

Brief in artwork and drive bookings and execution of schedule as per Segment requirement

Book media for all regional adverts across all business units

Drive ATL (above the line) and BTL (below the line) campaigns to support Channel and VB Sales

To drive and support national campaigns for the region.

Responsible for implementing channel deals, trade activations, pricing and propositions within region

Post-paid regional deals to be developed and implemented

Utilize insights provided by the Insights team and propose and implement solutions to ensure gap closure through the development of competitor activity plans.

The Ideal Candidate for this role will have :

Must have technical / professional qualifications :

Matric / Grade 12, and

3 year commercial / marketing / sales diploma or degree (NQF 6 or higher) or SAQA accredited equivalent with

3-5 years relevant experience (essential)

Valid Driver's licence (essential)

Core competencies, knowledge, and experience :

At least 3 – 5 years' experience in brand management, retail marketing and sales

Functional Marketing experience across ATL, BTL, experiential marketing, media, PR, etc

Analytics to measure effectiveness of marketing.

Critical Thinking and problem-solving decision making.

We make an impact by offering :

Enticing incentive programs, competitive benefit packages, and an exclusive 13th cheque

Retirement funds, risk benefits, and medical aid benefits

Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications : 14 April

The base location for this role isVodacom Century City

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organizational culture that recognizes, appreciates, and values diversity & inclusion.

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