Marketing Specialist

Lesaka Technologies Inc.; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

Lesaka Technologies Inc., a leading fintech company based in Cape Town, seeks a proactive Mid-Level Marketing Specialist to enhance both brand visibility and product marketing efforts. The role involves managing various campaigns aimed at driving sales growth, collaborating closely with product and sales teams. Strong project management, a solid understanding of marketing principles, and excellent communication skills are essential. This position offers a hybrid working model, requiring presence in the office four days a week with one day remote.

Qualifications

• At least 4 years of experience in a marketing role, ideally in a fintech or B2B environment.
• Solid understanding of product and brand marketing principles.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute go-to-market plans for new products and VAS offerings.
• Design and manage B2B marketing campaigns to drive partner engagement.
• Monitor campaign performance and optimize in real-time to meet KPIs.

Skills

Project Management

Communication

Brand Marketing

Campaign Management

Tools

Canva

Job description

4 days ago Be among the first 25 applicantsJob Title : Marketing SpecialistLocation : Cape Town - Platterkloof (with travel to Johannesburg as needed)Job Type : Full-TimeReports to : Chief Commercial Officer (CCO)Supports : Product Growth ManagersAbout UsWe're a fast-growing fintech company revolutionising bill payments and value-added services (VAS) in South Africa.

Our technology is trusted by a wide network of channel partners across the country, enabling seamless, secure, and scalable financial services for end-users.Role OverviewWe're looking for a proactive and creative Mid-Level Marketing Specialist to join our team.

You'll be responsible for driving both brand visibility and product marketing efforts, with a key focus on supporting sales and revenue growth through compelling campaigns and activations across our partner ecosystem.You will be comfortable wearing many hats — from campaign strategy and design execution to managing your own production timelines and collaborating with stakeholders across product and commercial teams.Key ResponsibilitiesBrand & Product Marketing : Develop and execute go-to-market plans for new products and VAS offerings.Maintain consistent brand messaging across all platforms and materials.Collaborate with product and sales teams to translate technical features into clear customer benefits.Campaigns & Activations : Design and manage B2B and channel-focused marketing campaigns to drive partner engagement and end-user adoption.Plan and execute on-the-ground activations and client-facing events in collaboration with Sales and Growth Managers.Monitor campaign performance and optimize in real time to meet KPIs.Content & Design : Create engaging marketing assets using Canva (digital and print-ready).Draft campaign copy, product messaging, and partner communications as needed.Project & Traffic Management : Be your own traffic manager — maintain campaign calendars, deadlines, and deliverables.Liaise with external vendors, printers, or freelancers as required.Team Support : Work closely with the CCO to align brand strategies with business goals.Provide marketing support to Product Growth Managers on product rollouts, training, and market insights.Market Research and Analysis : Assisting with gathering and analyzing data on consumer trends, competitor activity, and market insights.Administrative Support : Providing general administrative tasks such as managing calendars, scheduling meetings, and handling correspondence.Data Analysis and Reporting : Collecting, analyzing, and reporting on marketing data to track performance and identify areas for improvement.Collaboration and Communication : Working closely with other teams, such as sales, customer service, and operations, to ensure alignment and effective communication.RequirementsAt least 4 years of experience in a marketing role, ideally in a fintech, telco, or B2B environment.Solid understanding of product and brand marketing principles.Strong project management and multitasking skills — able to manage multiple campaigns independently.Proficiency in Canva and basic design sensibility.Excellent written and verbal communication skills.Willingness to travel to Johannesburg for events, activations, or team meetings (as needed).Based in Cape Town, with a hybrid model (4 days in office and 1 day remote) and collaborative working style.Bonus PointsExperience working with channel partners or reseller ecosystems.Exposure to bill payments, mobile money, or other fintech products.Familiarity with CRM tools, marketing automation, or basic analytics platforms.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesReferrals increase your chances of interviewing at Lesaka Technologies Inc. by 2xSign in to set job alerts for "Marketing Specialist" roles.City of Cape Town, Western Cape, South Africa 1 week agoBrackenfell, Western Cape, South Africa 3 days agoCape Town, Western Cape, South Africa 4 days agoCape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 1 week agoCity of Cape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 3 weeks agoCape Town, Western Cape, South Africa 6 days agoCity of Cape Town, Western Cape, South Africa 2 weeks agoCity of Cape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 1 week agoLead Generation and Marketing Expert - 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