Marketing Researcher (junior level)

Marcus Evans Group; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in event marketing seeks dynamic Marketing Researchers for its Cape Town office. This junior role involves creating and executing marketing campaigns to engage senior decision-makers. Fresh graduates are encouraged to apply, and opportunities for promotion based on performance are abundant.

Benefits

Comprehensive induction training

Ongoing mentoring

Continuous on-the-job training

Professional work environment

Promotion opportunities

Qualifications

• Recognized degree or diploma in Marketing or Business Administration.
• 1-2 years practical marketing experience preferred.
• Excellent knowledge of the English language; French is a plus.

Responsibilities

• Identify and research decision-makers in senior positions.
• Build targeted prospect lists using CRM and online platforms.
• Implement and monitor marketing campaigns.

Skills

Research abilities

Lead generation

Communication

Education

Degree or diploma in Marketing or Business Administration

Tools

CRM tools

Microsoft Office

Job description

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as Marketing Researchers. You will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.

This is a junior position, fresh graduates are encouraged to apply.

This is an in-person role located in our Cape Town office.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• To provide relevant, accurate, and current information of our potential clients, this is essential for the company’s marketing campaigns as well as developing a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topic and geographic markets through research.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns

Qualifications

• Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration
• You will have a demonstrable experience in lead generation or excellent research abilities.
• Practical marketing experience will be considered an advantage (1-2 years)
• Excellent knowledge of the English language
• French language to be considered an advantage
• Willingness to adapt to a performance driven culture.
• Must be computer literate and proficient in Microsoft Office applications.
• Able to start immediately.

Compensation & Benefits

• Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.
• Attractive basic salary and commission package.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.