Marketing Portfolio Manager III

FirstRand Bank Limited; Johannesburg; On-site; ZAR 700,000 - 900,000; Full time

Job summary

A leading financial institution in Johannesburg is looking for a strategic marketing manager to provide partnership and develop integrated financial strategies. The ideal candidate should possess a relevant Post Graduate Degree and have 5 to 8 years of experience in a similar environment, including management roles. The role involves enhancing customer experiences and driving profitable marketing initiatives.

Qualifications

• 5 to 8 years' experience in a similar environment, including 2 to 3 years at management level in marketing.
• Knowledge of marketing standards and proficiency in relevant software.

Responsibilities

• Develop integrated financial strategies to maximize growth across business areas.
• Drive strategic relationships to enhance organizational value.

Skills

Leadership

Project management

Digital marketing

Customer insights

Data analysis

Education

Relevant Post Graduate Degree

Tools

Marketing automation software

Data analytics tools

Job description

Description

To provide strategic partnership to multiple marketing leads by assessing business needs, offering marketing solutions, advising, and directing input into the development of relevant marketing programs or strategic initiatives in line with the business strategic direction through the marketing value chain (consulting, program leadership, strategic solutioning, development, execution, reporting, and measurement).

• Develop and ensure execution of integrated financial strategies to maximize growth across business areas.
• Develop integrated frameworks, guidelines, and optimization plans to drive profitability and economic value add.
• Design and co-create long-term resource optimization programs that enable the availability of capital expenditure cash flow for the area of responsibility.
• Ensure financial strategies and processes are consistent with the objectives of the Group.
• Create professional forums where financial health can be tracked and analyzed at board level.
• Balance immediate value against long-term sustainability and local and global considerations.
• Influence and align strategic intent and delivery to add value for customers and shareholders, applying a customer-centric approach to maximize service and product offerings and build relationships.
• Engage with relevant leaders to proactively manage the requirements of relevant functions or business areas.
• Actively seek and contribute to diverse opinions.
• Drive strategic relationships to make sense of organizational ambiguity and uncertainty.
• Create alignment, collaboration, and synergy between various specialist areas to provide comprehensive business solutions to customers.
• Reshape customer experience journeys to increase self-service and assisted service, employing strategies to maximize customer satisfaction.
• Balance interests of various clients, readjust priorities to respond to changing demands.
• Establish best practices for optimizing client service through the full operations value chain within the organization's risk appetite and automation vision.
• Drive a culture of service excellence, rewarding relationships and customer feedback to promote exceptional service.
• Maintain expert knowledge of relevant legislative amendments, industry best practices, and internal compliance procedures.
• Ensure compliance with systems and procedures as laid out by the Group.
• Design and implement a control framework to ensure operational integrity.
• Manage and control financial and non-financial risks through policies and procedures.
• Ensure compliance with audit requirements and implement corrective measures for audit findings.
• Align, innovate, and integrate areas of accountability to create sustainable competitive advantages.
• Execute business initiatives aligned with strategic objectives with specific performance measures and control systems.
• Participate in communities of practice and contribute to organizational knowledge.
• Maintain knowledge of industry and business conditions through forecasting and analysis.
• Provide advice on legislative amendments, industry practices, and compliance.
• Provide thought leadership and expertise.
• Align sales strategies with customer value propositions and actively pursue revenue opportunities.
• Develop business metrics to measure sales against financial goals and conduct audits to track performance.
• Manage team performance, set objectives, and drive performance management processes.
• Drive talent management, build succession plans, and provide coaching and feedback to direct reports.
• Ensure implementation of employment equity targets and identify human capital needs.
• Build a culture of recognition, fairness, and employee engagement.
• Develop a long-term human capability strategic framework for sustainable performance.
• Share information and collaborate with stakeholders for continuous improvement.
• Meet customer needs and foster a customer service culture.
• Develop practices for service delivery excellence and efficiency.
• Model behaviors that promote rewarding relationships and exceptional customer service.
• Link business and marketing strategies to develop aligned marketing programs.
• Provide feedback on marketing activities and establish new performance goals.
• Engage stakeholders to identify marketing needs and co-create solutions for business challenges.
• Implement governance, compliance, and risk management policies.
• Stay updated on industry risks and legislative changes, and manage audit findings.
• Participate in risk forums and communicate relevant information.
• Develop marketing objectives into an IMC plan, identifying channels, budgets, and messages.
• Assign capabilities to refine the IMC plan and lead its execution.
• Map end-to-end solutions with project plans, workflows, and stakeholder communication.
• Translate IMC plans into measurable efficiency and effectiveness outcomes.
• Develop marketing plans for specific segments aligned with business strategies.
• Promote professional marketing standards and governance.
• Increase profitability of existing products and develop new offerings.
• Support the leadership team and manage marketing calendars to align with sales and overall goals.

Experience and Qualifications

• Relevant Post Graduate Degree.
• 5 to 8 years' experience in a similar environment, including 2 to 3 years at management level in marketing.
• Knowledge of marketing standards and proficiency in relevant software.
• Experience leading marketing programs supporting business and marketing plans.
• Capabilities in direct marketing, digital performance marketing, social media, above-the-line, digital, traditional media, and content marketing.
• Bias for action, data insights, project management, marketing mojo, customer insights, and market research.

Job Details

Note that applications will not be accepted after 12/08/25. Please submit applications before the closing date.

All appointments will adhere to FirstRand Group’s Employment Equity plan. The bank supports the recruitment and advancement of individuals with disabilities. Candidates may disclose disability information voluntarily, which will be kept confidential unless legally required to disclose.