Marketing Ops Manager

Sun International; Vrystaat; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading entertainment company seeks a Marketing Operations Manager to lead the marketing team, implement strategic initiatives, and enhance brand presence in Bloemfontein. The role emphasizes collaboration, digital marketing, and talent development to drive customer engagement.

Qualifications

• Experience in managing marketing teams and functions.
• Ability to implement digital and social marketing campaigns.

Responsibilities

• Collaborate with marketing support teams for promotions and events.
• Drive customer acquisition and retention strategies.

Skills

Leadership

Strategic Direction

Digital Marketing

Job description

The Marketing Operations Manager will provide strategic direction, leadership, and management to the marketing team and function for the business unit. Planning, promoting, and executing gaming and hospitality activations, events, and entertainment are key deliverables of this role.

The manager will :

1. Collaborate with various central office marketing support teams and unit gaming, hospitality, and operational management to customise and coordinate the unit’s action plans, including promotions, activations, events, and the MVG Loyalty programme.
2. Implement relevant digital and social marketing campaigns to increase footfall to the property.

This role will drive customer acquisition, reactivation, and retention strategies, and build the unit’s gaming and leisure brand to establish Windmill as the preferred entertainment destination in Bloemfontein. Additionally, the role will focus on developing a strong marketing talent pipeline to support innovative and sustainable marketing solutions.