Marketing Operations Manager

Salt; Wes-Kaap; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A fast-growing B2B SaaS company seeks a Marketing Operations Manager in Cape Town to enhance marketing performance through data-driven strategies. You will manage marketing systems, ensure data quality, and drive improvements across campaigns, contributing significantly to business growth.

Qualifications

• Three or more years in marketing operations or analytical marketing.
• Advanced knowledge of Hubspot and Salesforce.
• Experience tracking the full buyer journey.

Responsibilities

• Manage Hubspot and Salesforce systems ensuring optimization.
• Build dashboards and reports for marketing performance.
• Lead reporting across the buyer journey for conversions.

Skills

Analytical skills

Data-driven decision making

Campaign reporting

Tools

Hubspot

Salesforce

Job description

Salary: R 40 000,00 to R 54 000,00 CTC per month (depending on experience)

Location: Cape Town (Hybrid - 3 x per week in-office)

Overview:

A fast-growing B2B SaaS business is looking for a Marketing Operations Manager to help drive smarter, data-led decision making across its marketing function. This is a brilliant opportunity to join a performance-focused team that’s scaling quickly and working with some of the world’s most dynamic industries.

The ideal candidate will thrive at the intersection of marketing and analytics. You will take ownership of the systems and processes behind high-performing campaigns and ensure full visibility across the buyer journey. This role is perfect for someone who enjoys building clarity out of complexity and wants to make a meaningful impact on growth.

Please note this is a marketing operations role and hands-on experience with Hubspot Salesforce and marketing attribution is essential.

Duties and Responsibilities:

• Take ownership of marketing systems including Hubspot and Salesforce and ensure they are integrated and fully optimised
• Build and maintain insightful dashboards and reports to track marketing performance pipeline contribution and return on investment
• Lead reporting across the entire buyer journey identifying opportunities for improvement and conversion rate optimisation
• Partner closely with sales and marketing teams to align lead management and ensure accurate data and attribution
• Analyse funnel and campaign data to deliver actionable insights that enhance performance
• Support campaign planning through data-driven forecasting and post-campaign reviews
• Maintain high data quality and enforce hygiene best practices across all marketing platforms
• Constantly look for new tools processes and improvements that drive better marketing outcomes

Requirements:

• Three or more years of experience in a marketing operations or analytical marketing role preferably in a B2B SaaS or technology environment
• Advanced knowledge of Hubspot and Salesforce including campaign reporting and systems administration
• Strong analytical skills with the ability to tell the story behind the data
• Experience tracking the full buyer journey and driving improvements across touchpoints

Please note: Due to high application volumes, only shortlisted candidates will be contacted. If you haven’t heard from us within two weeks, please consider your application unsuccessful. Thank you for your interest, and we wish you all the best in your job search.