Marketing Operations Manager

EyeCarePro; Cape Town; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Operations Manager to lead end-to-end campaign execution. Located in South Africa, this full-time role requires expertise in project management, lead generation strategies, and experience with AI tools. Ideal candidates will have over 5 years in marketing operations and a proven ability to manage cross-functional projects effectively.

Qualifications

• 5+ years of experience in marketing operations or campaign execution.
• Ability to manage cross-functional projects independently.
• Deep understanding of funnels, lead generation, and conversion strategies.

Responsibilities

• Lead end-to-end delivery of marketing campaigns.
• Manage and optimize full-funnel campaigns.
• Ensure quality control and brand integrity.

Skills

Project management

Campaign execution

Lead generation

Data-driven decision making

Team management

AI tools integration

Tools

Asana

ChatGPT

Jasper

Midjourney

Job description

Job title : Marketing Operations Manager

Job Location : Western Cape, Cape Town

Deadline : November 08, 2025

Quick Recommended Links

• Jobs by Location
• Job by industries

What You'll Do

Campaign and Launch Execution

• Lead end-to-end delivery of our Book Launch, Software Launch, and Marketing Services funnel.
• Translate strategic ideas into clear project plans with defined outcomes, timelines, and ownership.
• Partner with sales, creative, and leadership teams to ensure cross-channel alignment and timely execution.

Funnel Management and Optimization

• Manage and optimize full-funnel campaigns from awareness to conversion.
• Use data-driven insights to identify friction points and performance gaps.
• Develop and oversee nurture sequences, landing pages, lead magnets, and conversion tools.

Brand Integrity and Quality Control

• Review copy, design, and layouts to ensure alignment with brand standards.
• Adapt messaging for a professional optometric audience.
• Maintain a client-value focus, ensuring all campaigns drive measurable impact.

Team Leadership and AI Integration

• Manage a small internal team and network of freelancers.
• Leverage AI tools (ChatGPT, Jasper, Midjourney) to increase speed, creativity, and efficiency.
• Build and document repeatable processes that reduce friction and improve consistency.

Marketing Operations & Collaboration

• Oversee workflows in Asana to track tasks, deadlines, and priorities.
• Remove blockers, surface risks, and keep stakeholders accountable.
• Create systems for efficient cross-functional delivery and reporting.

You'll Thrive in This Role If You

• Have 5+ years of experience in marketing operations, program management, or campaign execution.
• Can independently manage cross-functional projects from concept to delivery.
• Understand funnels, lead generation, and conversion strategy deeply.
• Are comfortable reviewing creative assets for strategic and brand alignment.
• Move fast, stay organized, and maintain quality under deadlines.
• Use AI tools to streamline workflows and improve productivity.
• Enjoy managing people, processes, and technology to deliver results.

Core Values We Live By

• Great Collaborator : You work well with others, lead with empathy, and focus on shared success.
• Always Learning : You stay curious, proactive, and open to new tools and ideas.
• Driven to Improve : You test, measure, iterate, and push for better results.
• Client Focused : You judge every project by the measurable value it creates.

Role Details & Requirements

• Location : Remote South Africa
• Schedule : Full-time, Monday-Friday, 8 : 00 AM 4 : 00 PM EST

Tech Requirements

• Reliable high-speed internet
• Quiet, professional workspace
• Personal laptop / desktop with up-to-date tools
• Media / Advertising / Branding jobs