Marketing Officer

Job category : Media, Advertising, PR, Publishing and Marketing
Contract : Fixed Term Contract
Remuneration : Market Related
EE position : Yes

Introduction

The Marketing Officer makes a key contribution to a highly motivated and vibrant team, supporting the development and implementation of an effective Brand Communications Strategy.

The role requires exceptional creative acumen, research ability, project management competence, excellent all-round communication skills, the flexibility to tackle any number of communication and project outputs, and the kind of positive attitude which supports change and delivers meaningful results.

Responsibilities

1. Support the Marketing & Communications Manager in developing and implementing a marketing, advertising and loading strategy which promotes the NEF's image, reputation and visibility amongst local, national and international stakeholders.
2. Develop and manage marketing plans and applicable budgets.
3. Develop, implement and monitor marketing campaigns (above-the-line, below-the-line and online).
4. Prepare detailed advertising briefs and provide solutions to meet specific communication objectives.
5. Liaise with agencies and service-providers and co-ordinate their outputs.
6. Ensure quality-control, effective and timeous delivery of all production outputs.
7. Review and secure approval on all communication material.
8. Commission and manage research, including Brand Audit and Focus Group Research and translate research results into appropriate marketing actions.
9. Monitor competitor environment as well as market activities / trends and translate into appropriate actions.
10. Initiate and organise events and exhibitions to promote Brand NEF.
11. Protect and support the NEF's brand image by offering advice and direction on the appropriate use of brand and product identity for print and other media.
12. Commission, brief, place and monitor creative designs and marketing collateral.
13. Coordinate internal and external marketing events and promotional campaigns.
14. Support Human Resources in planning, defining and implementing an effective Corporate Culture programme, including Change Management support.
15. Support the Internal Communications and Public Relations activities of the organisation.
16. Compile weekly, monthly, quarterly and annual reports, including Contact Reports of operational meetings.
17. Advise the Marketing and Communications Manager of relevant risks and opportunities.

Qualification Requirements

Diploma or Degree in Marketing, Brand Management, Advertising, Media or Communications Science.

Experience / Skills Required

1. At least 3 years' experience in a marketing, media or communications environment.
2. Experience in and knowledge of creative and design applications.
3. Understanding and knowledge of market research.
4. Understanding of advertising production and media buying.
5. Knowledge of the media and understanding of audience behaviour.
6. Knowledge of exhibition and outdoor marketing.
7. Ability to convey complex messages clearly and through written and verbal communication.
8. Ability to influence and educate as well as direct other staff on communication issues.
9. Ability to negotiate effectively to extract the best terms for the NEF.
10. Demonstrate a good understanding of reputation management and pro-active approach to reputational risk.
11. Flexibility and willingness to work as part of a team, maintaining good working relationships with staff at all levels.
12. Excellent written and verbal communication skills.
13. A willingness to travel and to work extra hours, including on weekends.
14. Ability to identify reputational risk and accelerate recovery plans.

Personal Attributes / Behaviours / Attitudes