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A growing company is seeking a dynamic Marketing Manager to lead their marketing function. The successful candidate will take ownership of strategy and execution, driving brand awareness and managing inbound marketing efforts in a fast-paced, small business environment. Strong analytical skills and a proven track record in digital marketing, along with familiarity with tools like HubSpot, are crucial for success in this role.
THE PURPOSE OF THE ROLE IS TO: Embrace full accountability for the marketing function, setting and achieving ambitious targets while translating marketing efforts into real sales outcomes.
You will balance creativity with accountability, driven by numbers and committed to delivering measurable results. By analyzing data, you'll optimize performance, ensuring that marketing initiatives build brand awareness and generate leads and sales conversions.
IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU:
You want full ownership — you’ll control the entire marketing function, from strategy to execution.
You love metrics — you set clear, number-driven goals and thrive on hitting them. Your success will be measured, and you wouldn’t have it any other way.
You're hands-on — you can develop high-level marketing strategies but also dive into the day-to-day tasks needed to get results.
You thrive in a small business environment — where you’re empowered to make decisions, move fast, and directly see your impact.
You know how to
build and optimize a marketing funnel — from brand awareness to lead generation and conversion.
You love data, HubSpot, and analytics — using insights to continuously improve marketing performance.
You're a self-starter who enjoys working across all aspects of marketing — from content and campaigns to events and PR.
You enjoy the challenge of working directly with the CEO and collaborating in a small, high-performing team.
THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:
Degree or diploma with 5+ years experience as a marketing manager and 2+ years in a services-based business.
Experience in building a marketing engine that generates and converts leads, along with expertise in brand building, inbound marketing, PR, and event marketing.
Skilled in executing digital marketing strategies on LinkedIn and other platforms.
Comfortable with technology, data analysis, and insights extraction from platforms like HubSpot and Google Analytics (2+ years of HubSpot experience is a plus).
Experience managing multiple agencies to execute marketing strategies effectively.
DUTIES WILL INCLUDE: