MARKETING MANAGER (TO BE BASED IN JOHANNESBURG OR CAPE TOWN)

Mint Kulca; Johannesburg; On-site; ZAR 450,000 - 650,000; Full time

Job summary

A leading company is seeking a Marketing Manager to own the marketing function and drive growth through data-driven strategies. This role demands creativity and accountability to achieve targets, requiring strong leadership and technical skills in digital marketing within a fast-paced, service-oriented environment.

Qualifications

• 5+ years experience as a marketing manager in a services-based business.
• Proven ability to build a marketing engine that generates and converts leads.
• Experience managing multiple agencies and executing digital marketing strategies.

Responsibilities

• Develop and execute marketing strategy and annual marketing plan.
• Drive brand awareness and manage inbound marketing processes.
• Coordinate and support marketing initiatives with the CEO.

Skills

Marketing Manager

Data

Marketing Strategy

HubSpot

Google Analytics

Education

Formal marketing qualification

Job description

Marketing Manager Johannesburg or Cape Town


Own the Marketing Function. Drive Growth. Hit Your Targets.

Our client is building a marketing engine that drives measurable impact on their business, and they’re looking for a Marketing Manager to own this function.

If you’re ready to leadmarketing end-to-end,own your numbers, anddrive real business growth, we’d love to hear from you!

THE PURPOSE OF THE ROLE IS TO:
Embrace full accountability for the marketing function, setting and achieving ambitious targets while translating marketing efforts into real sales outcomes.

You will balance creativity with accountability, driven by numbers and committed to delivering measurable results. By analyzing data, you’ll optimize performance, ensuring that marketing initiatives build brand awareness and generate leads and sales conversions.

IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU:

• You want full ownership– you’ll control the entire marketing function, from strategy to execution.
• You love metrics– you set clear, number-driven goals and thrive on hitting them. Your success will be measured, and youwouldn’t have it any other way.
• You're hands-on– you can develop high-level marketing strategies but also dive into the day-to-day tasks needed to get results.
• You thrive in a small business environmentwhere you’re empowered to make decisions, move fast, and directly see your impact.
• You know how tobuild and optimize a marketing funnel– from brand awareness to lead generation and conversion.
• You love data, HubSpot, and analytics, using insights to continuously improve marketing performance.
• You're a self-starter who enjoys working across all aspects of marketing, from content and campaigns to events and PR.
• You enjoy the challenge of working directly with the CEO and collaborating in asmall, high-performing team.

THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:

• A Formal marketing qualification (degree or diploma) with 5+ years experienceas a marketing manager and 2+ years in a services-based business.

• A proven ability to build a marketing engine that generates and converts leads, along with experience in brand building, inbound marketing, PR, and event marketing.
• Skilled in executing digital marketing strategies on LinkedIn and other platforms.
• Comfortable with technology, data analysis, and insights extraction from platforms like HubSpot and Google Analytics (2+ years of HubSpot experience is a plus).
• Experience managing multiple agencies to execute marketing strategies effectively.

DUTIES WILL INCLUDE:
Co-ordinating the development of a Marketing Strategy and Annual Marketing Plan

• Driving Brand Awareness
• Managing the Inbound Marketing process
• Supporting in developing and executing business unit strategies effectively (including developing processes and marketing material and/ or tools for them to implement, e.g., direct drops on their behalf)
• Launching and marketing the company's Freemium offering
• Launching and marketing the company's AI Coach offering
• Managing Strategic Partnerships
• Managing Summits and Conferences
• Innovating
• Supporting the company BHAG
• Reporting
• Internal Marketing
• Supporting the admin team, IP team, and management team with ad hoc marketing needs as required

Desired Skills:

• Marketing Manager
• Marketing Engine
• Leads
• Marketing Strategy
• Hubspot
• Google Analytics
• Data