Marketing Manager (Senior)

Discovery Limited; Gauteng; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading health and wellness company in Gauteng is seeking a Sponsorship and Experiential Marketing Manager. The role requires a strategic thinker with over 10 years of experience in marketing and event management to lead innovative initiatives and manage key projects. Successful candidates will have a strong passion for sports and excellent leadership skills. Occasional travel and flexibility in hours are essential, with a focus on creating lasting consumer relationships.

Qualifications

• At least 10 years of relevant experience in marketing, sponsorships, and event management.
• Knowledge of sponsorships & experiential marketing in South Africa and internationally.
• Passion for sports and wellness.

Responsibilities

• Manage and deliver sponsorship & experiential marketing.
• Monitor industry trends and consumer insights.
• Develop creative strategies aligned with marketing objectives.
• Oversee project management from scheduling to execution.
• Evaluate ROI and conduct post-event analyses.
• Manage sponsorship queries and produce reports on project status.

Skills

Strategic thinking

Presentation skills

Leadership

Problem-solving

Communication in English

Education

Minimum 3-year undergraduate degree in marketing or communication

Job description

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Business Unit : Marketing

Function : Marketing Management

Date : 15 Jul

Discovery – Marketing Senior : Sponsorships and Experiential Marketing Manager

About Discovery

Discovery's core purpose is to make people healthier and to enhance and protect their lives.

We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery.

Our fast-paced and dynamic environment enables smart, self-driven people to be their best.

As global thought leaders, we are passionate about innovating to achieve financial success and to ignite positive and meaningful change within society.

Key Purpose

The Sponsorship and Experiential Marketing Manager is an integral part of a team specializing in strategic sponsorships and experiential marketing initiatives. This includes managing and conceptualizing cross-functional sports and lifestyle events, consumer engagements, and other marketing extensions. The role requires delivering creative solutions that foster lasting relationships resonating with consumers and the broader South African community.

We seek a leader to develop programs and implement innovative ideas reflecting our company's spirit. Collaboration with internal and external stakeholders is essential to identify opportunities that meet business objectives while managing budgets and results.

Responsibilities

• Manage and deliver sponsorship & experiential marketing, functioning as a thought leader with extensive knowledge of these areas, including digital and social media trends.
• Monitor industry trends, competitors, consumer, and cultural insights to inform and inspire marketing activities.
• Develop creative strategies and seed ideas aligned with marketing objectives, creating compelling content for stakeholder buy-in.
• Lead integration among marketing, advertising, and PR partners to ensure consistent brand exposure.
• Oversee project management from scheduling to execution, managing budgets, resources, and timelines to meet high standards.
• Proactively manage multiple projects, protecting brand integrity and delivering proof of accomplishments.
• Evaluate ROI and conduct post-event analyses.
• Focus on sports-related mass participation events, especially running and cycling, with potential nationwide travel and variable hours, including weekends and evenings.
• Coordinate with suppliers, manage communication strategies, and oversee creative briefs to ensure timely delivery.
• Manage sponsorship queries, monitor implementation, and produce reports on ROI and project status.
• Develop and manage a team, build relationships with key stakeholders, and bring innovation to the business.

Attributes

• Strategic thinker with flawless execution skills
• Excellent presentation, multi-tasking, leadership, and problem-solving abilities
• Strong communication skills in English
• Diplomatic, relationship-focused, resilient, flexible, energetic, and proactive

Education & Experience

• Minimum 3-year undergraduate degree in marketing or communication
• At least 10 years of relevant experience in marketing, sponsorships, and event management
• Knowledge of sponsorships & experiential marketing in South Africa and internationally, with a passion for sports and wellness

Additional Information

Understanding of various marketing channels, Discovery’s products, and industry stakeholders is advantageous. The role involves considering the company's employment equity plan and actively encouraging applications from people with disabilities. This position may require travel and flexible hours based on event schedules.

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