Marketing Manager Sandton

Toyota Financial Services (South Africa) Limited; Gauteng; On-site; ZAR 300,000 - 600,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing and CRM Manager to spearhead initiatives that enhance brand awareness and customer retention. This role involves developing innovative marketing strategies and driving customer relationship management across various dealer networks. You will collaborate closely with multiple divisions to ensure a seamless digital customer experience while overseeing projects that boost sales and market share. If you have a passion for marketing and a strong background in team leadership, this opportunity offers the chance to make a significant impact in a thriving organization.

Qualifications

• 6-8 years of experience in marketing, advertising, and media.
• 4-6 years of experience managing a team.

Responsibilities

• Drive marketing and customer retention management on a national basis.
• Develop and implement marketing strategies and branding to support growth.
• Ensure customer excellence through interaction with internal and external customers.

Skills

Marketing Strategy Development

Customer Relationship Management

Digital Marketing

Team Management

Brand Management

Data Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

Role Overview
The role of the Marketing and CRM Manager is to drive and support the awareness of the Toyota Financial Services brand and products through various marketing initiatives.

Develop and drive the Customer Relationship Management (CRM) strategy through our dealer network and internally by ensuring a seamless digital customer experience. Working closely with all divisions within Toyota Financial Services, Toyota South Africa Marketing, as well as the Toyota, Lexus, and Hino Dealer networks, to support new and used vehicle sales, market share, finance, and insurance penetrations through conquest and retention strategies.

Drive customer retention and lead management nationally within the Toyota, Lexus, and Hino Dealer networks and steer the various setting up, roll-out, integration, and maintenance of associated retention management projects, programmes and the enhancement of retention management systems.

Duties & Responsibilities

1. To drive and oversee marketing and customer retention management on a national basis and drive the setting up, roll-out, integration, and maintenance of associated projects, programmes, and systems.
2. Develop and implement marketing strategies, channels (including digital), and branding to support the TFSSA medium-term business plan and growth strategies.
3. Develop, implement, and drive marketing and CRM initiatives to enhance the Brands, service offering, and market share across all product lines.
4. Responsible for the Brands Corporate Identity internally and externally.
5. Drive the Company digital growth and ensure an enhanced presence, whilst keeping it maintained as best in class.
6. Create and build fit-for-purpose marketing and CRM solutions to increase sales for the Organization.
7. Manage and report on cost usage that reflects delivery of planned work within agreed parameters.
8. Track and report on tangible benefits of Marketing and CRM initiatives.
9. Ensure customer excellence through interaction with internal and external customers throughout all business activities.
10. Align marketing and CRM activities with stakeholders at Toyota South Africa and marketing agencies.
11. Ensure continuous process improvement to enable effective operational processes.
12. Implement innovative ideas to enhance sales and increase profit.
13. Oversee customer retention management on a national basis and drive the setting up, roll-out, integration, and maintenance of associated programmes and systems.
14. Facilitate the implementation of customer retention management initiatives and projects.
15. Generate and implement tactics to increase back-to-back customer retention rates that are in line with global figures.
16. Analyse information and reports to identify trends, discrepancies, and inconsistencies for decision-making purposes.
17. Deploy integrated risk management, governance, and compliance frameworks throughout the area of responsibility.
18. Demonstrate leadership behaviour through personal involvement, commitment, and dedication in support of organisational values.
19. Manage the team by executing management responsibilities and create an environment that encourages employee growth and performance excellence.

Desired Experience & Qualification

1. 6 - 8 Years Experience in Marketing, Advertising and Media (including digital).
2. 4 - 6 Years Experience managing a team.
3. Active experience in Customer Retention Management and using digital platforms will be advantageous.
4. Bachelor's degree in Marketing (preferred) or Bachelor's degree in Business Administration or Management.

Package & Remuneration

Market Related Cost to Company package.