Marketing Manager RTDs and Ciders (TEMP)

The HEINEKEN Company; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in the beverage industry is seeking a temporary Marketing Manager in Cape Town for a 3-month contract. The role involves developing brand strategies, managing advertising budgets, and leading a marketing team while ensuring alignment with global and local market dynamics. Ideal candidates will have extensive experience in FMCG marketing management and a strong grasp of the African market.

Benefits

Diversity and inclusion initiatives

Equal opportunities employer

Qualifications

• Minimum 5 years of marketing management experience in a lead role in FMCG.
• Africa market specific understanding and background is advantageous.
• Working knowledge of the NPD (New Product Development) process.

Responsibilities

• Developing and implementing brand plans aligned to global strategies.
• Building brand engagement and driving continuous product innovation.
• Monitoring brand performance and evaluating financial aspects of product development.

Skills

Brand engagement

Market analysis

Sales forecasting

Financial evaluation

Innovation

Education

Relevant Marketing qualification

Job description

We Go Places! How about you?
Location:Cape Town
Function:HBI Marketing
Type of Contract: Temporary (3 months)
Reference Number: 140020

R oles and responsibilities include, but not limited to:

• Identifying opportunities for growth i.e., brands and companies.
• Developing and implementing brand plans that are aligned to global brand strategies and local market dynamics taking cognizance of each country’s specific market and customer intelligence and market analysis of the beverage as well as alcoholic beverage insights.
• Building brand engagement and innovation that are aligned to the regional strategy including brand and price positioning.
• Developing pricing strategies, balancing firm objectives and customer satisfaction.
• Using sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
• Initiating market research studies and analyzing their findings.
• Consulting with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Accountable for brand innovation
• Driving on-going product brand innovation and continuous growth within the portfolio.
• Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return on investment and profit-loss projections.
• Activating the market with an appropriate mix of marketing support programmes.
• Continuously monitoring and measuring brand performance, taking corrective actions to improve where necessary.
• Working closely with the Sales teams to provide and implement solutions to challenges / opportunities in key markets
• Developing and managing the advertising and planning budget and marketing assets and inventory
• Identifying, developing, or evaluating marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
• Formulating, directing, or coordinating marketing activities or policies to promote products or services, working with advertising or promotion managers
• Compiling lists describing product or service offerings
• Consulting with product development personnel on product specifications such as design, colour, or packaging
• Conferring with legal teams to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors
• Responsible for the oversight of the sourcing, developing and application of in-market trends and insights
• Accurately forecasting sales
• Responsible for leading the marketing team in an effective way

Requirements include:

• A relevant Marketing qualification
• Minimum 5 years of marketing management experience in a lead role in FMCG
• Africa market specific understanding and background (advantageous)
• Agency procedures and the successful management experience
• Working knowledge of the NPD (New Product Development) process experience
• Knowledge and experience in activating within the country market experience

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.You must be fully eligible to live and work in South Africa to apply.