Marketing Manager | Premium Safari Operator | Maun, Botswana | Lb

HotelJobs; South Africa; On-site; ZAR 687,000 - 1,031,000; Full time

Benefits offered by this job

26 days annual leave

Pension for Botswana citizens

Work permit guidance for non-citizens

Job summary

Kendrick Recruitment seeks an experienced Marketing Manager to lead the marketing function for a premium, conservation-led safari operator in Maun, Botswana. You will own the brand strategy, lead a small in-house team, and drive growth in enquiries and bookings.

You will manage agencies, budgets, and campaigns, collaborating with Sales and Reservations to hit occupancy goals and present insights to Directors. International travel to camps and events is required.

Qualifications

• A qualification in Marketing, Communications, Business or a related field.
• At least five years’ marketing experience, including two to three years managing a team.
• Proven experience managing agencies and marketing budgets with measurable results.
• Strong commercial awareness, analytical ability and communication skills.
• Sound knowledge of SEO, paid social, content marketing and email/CRM.
• Experience in tourism, hospitality or premium lifestyle brands preferred.

Responsibilities

• Develop and deliver the annual marketing and brand strategy.
• Lead and develop the Digital Marketing Coordinator and Marketing Coordinator.
• Manage external agencies and ensure budgets and targets are met.
• Own the marketing budget and measure spend against results.
• Monitor enquiry quality and conversion by channel to improve bookings.
• Collaborate with Sales and Reservations to support revenue goals.
• Present campaign proposals and insights to Directors.
• Travel to camps and trade events as required.
• Participate in management duty roster and guest meet-and-greets.

Skills

Strategic thinking

Leadership

Analytical ability

Budget management

Agency management

Campaign optimization

Communication skills

Commercial awareness

Digital marketing tactics

Education

Marketing/Communications/Business degree

Tools

SEO

Paid social

Content marketing

Email/CRM

Job description

Kendrick Recruitment is seeking an experienced, commercially driven Marketing Manager to lead the marketing function of a premium, conservation-led safari operator based in Maun, Botswana. Reporting directly to the General Manager, the successful candidate will take ownership of the brand and marketing strategy, lead a small in-house team and ensure marketing investment delivers measurable growth in enquiries and bookings.

Key responsibilities:

• Develop and deliver the annual marketing and brand strategy.
• Lead and develop the Digital Marketing Coordinator and Marketing Coordinator.
• Manage external digital, paid media and web agencies, ensuring delivery against agreed budgets and performance targets.
• Take ownership of the marketing budget and measure results against spend.
• Monitor enquiry quality and conversion by channel to attract the right guests and improve booking performance.
• Work closely with Sales and Reservations to support revenue and occupancy goals.
• Present campaign proposals and performance insights to the Directors.
• Travel to camps and trade events as required.
• Participate in the management duty roster and assist with guest meet-and-greets.

Requirements:

• A qualification in Marketing, Communications, Business or a related field.
• At least five years’ marketing experience, including two to three years managing a team.
• Proven experience managing agencies and marketing budgets, with measurable results in revenue, leads or conversion.
• Strong commercial awareness, analytical ability and communication skills.
• A sound working knowledge of SEO, paid social, content marketing and email/CRM.
• Experience in tourism, hospitality or premium lifestyle brands is strongly preferred.
• A proactive, organised approach, with the confidence to lead a team and take responsibility for results.

Location and benefits:

• Based in Maun; Botswana ; with travel required.
• Preference will be given to Botswana citizens ; although suitably qualified non-citizens will be considered.
• Permanent appointment with pension for citizens; fixed-term contract subject to work permit requirements for non-citizens.
• 26 days’ annual leave.