Marketing Manager, Pet Health and DTC Marketing

Elanco; Benoni; Hybrid; ZAR 300,000 - 600,000; Full time

Job summary

An established industry player in animal health is seeking a Marketing Manager for Pet Health and DTC Marketing. This role involves developing and executing marketing strategies that align with global objectives while focusing on local brand needs. You'll collaborate with commercial leaders, manage budgets, and ensure compliance with industry standards. Join a diverse team that values innovation and creativity, and contribute to making animals' lives better. This position offers flexibility for remote work and the opportunity to travel within South Africa, making it an exciting chance to advance your career in a meaningful way.

Qualifications

• 3+ years of experience in Pet Health and consumer marketing.
• Strong communication skills and computer literacy.

Responsibilities

• Develop and align strategic marketing plans for focus brands.
• Manage marketing budget to maximize ROI and compliance.

Skills

Marketing Strategy

Communication Skills

Customer Focus

Execution Skills

Strategic Thinking

Education

Professional Marketing Qualification

Tools

Microsoft Office

Job description

At Elanco (NYSE : ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Position Overview:

Marketing Manager, Pet Health and DTC Marketing owns related marketing strategy and works in alignment with Commercial leaders (Heads of Sales) in designing and implementing appropriate market specific strategies that prioritise Pet Health Brands and direct to consumer marketing execution.

Key Responsibilities:

• Develop and align on strategic marketing plans for focus brands, in accordance with global strategy for global brands and independently for local brands (key driver).
• Create and implement online and offline marketing activities that enable commercial deliverables.
• Provide ongoing support, guidance, and training to sales teams to ensure all promotional materials, events, and customer value selling, support marketing priorities and objectives.
• Grow and maintain expertise of product portfolio, services, competition and market and industry trends.
• Manage allocated marketing budget appropriately, maximising ROI, across considered time frames.
• Influence and drive appropriate pricing strategies with commercial team.
• Own the Product Portfolio: steering pipeline innovation projects (initiation through to launch), work with responsible functions regularly evaluating cost reduction opportunities and drive profit maximization/optimization strategies.
• Maintain high compliance standards, ensuring systems/processes are in place to identify changing requirements and implement latest policies/procedures.

Cross-functional Collaboration:

• Align/drive marketing strategies together with commercial teams, leveraging support of dedicated Technical Consultants in creating appropriately technical marketing messages.
• Partner with Regulatory function to drive Innovation and Life Cycle Management agenda.
• Partner with supply and quality to influence product availability and reduce inventory risk.
• Work efficiently with responsible functions to assure smooth and full promotional material compliance with industry and internal requirements.
• Engage with the internal global marketing community to enable sharing of best practice and continuous learning.

Minimum Qualifications:

• Professional marketing qualification together with +3 years’ experience building/executing Pet Health and direct to consumer marketing strategies.
• Strong written and verbal communication skills in English.
• Computer literate in Microsoft Office applications.

Required Skills:

• Passion for the animal health business.
• A result driven team player with a high degree of customer focus.
• Personal accountability and strong drive for execution.
• Ability to influence and deliver results through others.
• Ability to set priorities and manage multiple tasks.
• Strategic and innovative mindset.
• Mastery of and compliance with approval requirements, Elanco policies and procedures.

Location and Travel:

The position is based in Johannesburg, with flexibility for remote work. Travel within South Africa up to approximately 25%. International travel as may be required.

Reporting Relationships:

• Reports to: Country Director.