Marketing Manager (Online Trading Company)

Charm Recruit; Cape Town; On-site; ZAR 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to enhance its brand presence in South Africa. This role involves developing innovative marketing strategies, conducting market research, and executing campaigns across various channels. The ideal candidate will have a strong background in digital marketing, particularly in the financial sector, and possess exceptional leadership and analytical skills. Join this forward-thinking company to make a significant impact in the online trading industry and drive customer acquisition through effective marketing initiatives.

Qualifications

• Proven experience as a Marketing Manager in the financial or trading industry.
• Strong knowledge of digital marketing tools and techniques.

Responsibilities

• Develop and execute marketing strategies for the South African market.
• Monitor and evaluate marketing activities through analytics.

Skills

Digital Marketing

SEO

Social Media Advertising

Email Marketing

Market Research

Communication Skills

Analytical Skills

Leadership

Education

Bachelor’s degree in Marketing

MBA

Tools

SEO Tools

Email Marketing Software

Social Media Platforms

Job description

With a strong presence in major financial centers around the world, the company continues to grow rapidly and revolutionize the online trading industry. As we expand our operations in South Africa, we are seeking a dynamic and skilled Marketing Manager to drive our marketing initiatives and strengthen our brand presence.

Responsibilities :

1. Develop and execute comprehensive marketing strategies to promote the company’s services and products in the South African market.
2. Conduct market research and analysis to identify target customers, market trends, and competitor activities.
3. Create and implement marketing campaigns across various digital and traditional channels (e.g., social media, email marketing, print, events) to maximize brand awareness and customer acquisition.
4. Manage and optimize the company’s online presence, including website content, SEO, and online advertising.
5. Collaborate with internal stakeholders, including Sales and Product teams, to align marketing efforts with business goals and ensure consistent messaging.
6. Monitor and evaluate the effectiveness of marketing activities through regular reporting and analytics, making data-driven recommendations for continuous improvement.
7. Stay up-to-date with industry developments and emerging marketing trends, proposing innovative strategies to enhance the company’s competitive advantage.

Requirements :

1. Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus.
2. Proven work experience as a Marketing Manager in the financial or trading industry, preferably in South Africa.
3. Strong knowledge of digital marketing tools and techniques, including SEO, SEM, email marketing, and social media advertising.
4. Solid understanding of the financial markets and trading products, particularly foreign exchange and CFDs.
5. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
6. Excellent analytical and problem-solving abilities, with a data-driven mindset.
7. Proven leadership skills, with a track record of successfully managing and developing high-performing teams.
8. Results-oriented mindset, with a demonstrated ability to drive and achieve marketing goals.

The company is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive work environment for all employees.

Note: This job description is not exhaustive and may be amended or supplemented at the discretion of the company.