Marketing Manager - JHB

IIE Rosebank College; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

An educational institution in Johannesburg is seeking a Marketing Manager. The ideal candidate will oversee content engagement, campaign performance, and brand development. Applicants should have at least 5 years of marketing experience, a relevant bachelor's degree, and strong digital marketing tools knowledge. This position involves developing strategies to enhance engagement and manage communications effectively.

Qualifications

• Minimum 5 years of experience in marketing or communications.
• Experience in digital campaign management and reputation communication.
• Strong knowledge of social media platforms and analytics.

Responsibilities

• Develop and manage content calendars aligned with business goals.
• Plan and execute digital and traditional campaigns.
• Draft and implement crisis communication protocols.

Skills

Digital marketing tools

SEO and SEM

Stakeholder engagement

Crisis communication

Content creation

Data analytics

Education

Bachelor’s degree in Marketing, Communications, or related field

Honours or postgraduate qualification in Marketing or Business

Certification in Digital Marketing

Tools

Google Analytics

HubSpot

CMS platforms

Job description

Job Title: Marketing Manager - JHB

Location: Gauteng, Johannesburg | Deadline: September 01, 2025

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Duties and Responsibilities

Content Engagement & Effectiveness

• Develop and manage cross-platform content calendars aligned with business goals.
• Guide the creation of multimedia content for campaigns, websites, social media, and email.
• Collaborate with cross-functional teams for storytelling opportunities.
• Optimize content for SEO, engagement, and conversion.

Campaign Performance & Conversion Rates

• Plan and execute digital and traditional campaigns to drive student acquisition.
• Coordinate closely with the sales team to optimize lead flows.
• Track and analyze campaign data to drive optimization.
• Run regular A/B tests and performance reviews.

Brand Development & Strategic Positioning

• Develop brand positioning frameworks and guidelines.
• Conduct competitor brand analysis and audience perception research.
• Align campaigns with long-term brand narrative and visual identity.
• Support the rollout of brand strategies.

Crisis & Reputation Management

• Draft, update, and implement crisis communication protocols.
• Monitor brand sentiment across digital platforms and media.
• Provide rapid-response messaging during reputational threats.
• Support leadership with talking points and media briefs.

Employee & Internal Communication Impact

• Develop and implement internal communication strategies to enhance employee engagement.
• Ensure timely dissemination of company updates and key messages.
• Coordinate messaging across departments and leadership.
• Manage internal newsletters, updates, and staff campaigns.
• Facilitate cross-functional communication to align marketing and operations.

Stakeholder & Media Relations Success

• Build and maintain strong relationships with media, journalists, and influencers.
• Develop stakeholder engagement strategies to improve corporate relations.
• Organize and manage PR events, press conferences, and briefings.
• Monitor media coverage and address PR challenges proactively.

Educational Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, Business Administration, or related field (minimum).
• Honours or postgraduate qualification in Marketing, Brand Management, or Business (ideal).
• Certification in Digital Marketing from reputable international institutions (e.g., Google, HubSpot, Semrush, Meta).
• Training in Brand Management, Crisis Communication, Media, SEO, SEM, or Data Analytics.
• Experience with AI-driven marketing tools and automation platforms.

Minimum Work Experience

• At least 5 years of experience in marketing, communications, or public relations, preferably in a supervisory or managerial role.
• Strong knowledge of digital marketing tools, analytics, and social media platforms.
• Proven experience in digital campaign management, reputation or crisis communication, and stakeholder engagement.
• Experience with graphic design, video production, and content management systems (CMS).
• Experience working within the higher education sector or with higher education clients.
• Experience in media, advertising, or branding roles.