Marketing Manager Gin and Vodka

Diageo; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading global beverage company in Johannesburg is seeking an experienced Marketing Manager for their Gin and Vodka brands. This role involves developing marketing strategies, managing brand performance, and leading integrated marketing campaigns. The ideal candidate will have over 5 years of FMCG marketing experience, strong analytical skills, and a collaborative mindset. This position offers a dynamic and inclusive work culture.

Benefits

Diversity and inclusion programs

Career development opportunities

Qualifications

• 5+ years of experience in Marketing, preferably in FMCG.
• Proven track record of managing successful marketing campaigns.
• Strong analytical skills and ability to leverage data.

Responsibilities

• Develop comprehensive marketing strategies aligned with business objectives.
• Oversee execution of Marketing Business Plans across various channels.
• Lead product launch initiatives and drive innovation.
• Develop integrated marketing campaigns across different channels.
• Collaborate with teams to optimize digital marketing strategies.

Skills

Strategic planning

Brand management

Innovation

Integrated marketing campaigns

Digital marketing

Team leadership

Education

Bachelor's degree in Marketing or relevant field

Tools

Google Analytics

CRM tools

Job description

Overview

Job Title: Marketing Manager Gin and Vodka

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Role Responsibilities

• Strategic Planning: develop comprehensive marketing strategies aligned with overall business objectives and brand goals. Conduct market research, consumer insights analysis, and competitive intelligence to identify growth opportunities. Define target audience segments and develop positioning strategies to differentiate the brand in the market.
• Brand Management and Performance Delivery: Oversee the development and execution of Marketing Business Plans and brand growth drivers across various channels, including digital, traditional, and experiential. Ensure brand consistency and adherence to brand guidelines in all marketing communications and activities. Monitor brand performance metrics, including market share, brand awareness, and brand perception, and implement strategies to enhance brand equity. Deliver brand P&L metrics as set out in the Annual Operations Planning Process with a key focus on NSV, GM and CAAP.
• Innovation: lead product launch initiatives, including market assessment, positioning, pricing, and go-to-market strategies. Collaborate with product development teams to identify and prioritize new product opportunities based on consumer insights and market trends. Drive innovation within existing product lines through product enhancements, packaging redesigns, and product line extensions.
• Integrated Marketing Campaigns: Develop integrated marketing campaigns that leverage a mix of advertising, promotions, social media, PR, and other marketing channels. Collaborate with internal and external creative teams, agencies, and vendors to develop campaign assets and materials. Monitor campaign performance and ROI, optimizing strategies and tactics to maximize effectiveness and efficiency.
• Trade Marketing and Channel Management: Work closely with the Shopper Marketing team to develop trade marketing strategies and programs that drive product distribution, visibility, and sell-through at retail channels.
• Digital Marketing and E-commerce: develop and execute digital marketing strategies to drive online brand presence, engagement, and sales. Collaborate with e-commerce teams to optimize product listings, content, and user experience on online retail platforms. Utilize data analytics and performance metrics to continuously optimize digital marketing campaigns and e-commerce strategies.
• Team Leadership and Development: Provide leadership, mentorship, and direction to the marketing team, fostering a culture of collaboration, innovation, and accountability. Set clear goals, objectives, and KPIs for team members, and conduct regular performance evaluations and feedback sessions. Identify training and development needs within the team and provide opportunities for skill enhancement and career growth.
• Budget Allocation: develop and manage the Premium Core brands marketing budget, allocating funds across different marketing activities such as advertising, promotions, trade marketing, and digital marketing in line with market prioritisation. Monitor budget expenditures closely and identify opportunities for cost optimization or reallocation as needed.

Diversity and Inclusion

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Ourambitionistocreatethebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Details

Worker Type : Regular

Primary Location: Waterfall

Additional Locations :

Job Posting Start Date : 2025-09-12