Marketing Manager (Fmcg - Retail)

The HR Company; Johannesburg; On-site; ZAR 600 000 - 1 000 000; Full time

Job summary

An established industry player in food manufacturing is seeking a dynamic Marketing Manager to lead brand strategies and drive market growth. This role involves collaborating with teams and external partners to execute innovative marketing campaigns that enhance brand visibility and profitability. The ideal candidate will have over a decade of experience in senior marketing roles within the FMCG sector, showcasing excellent leadership and strategic skills. Join this forward-thinking organization to make a significant impact on brand development and market positioning.

Qualifications

• 10+ years in Senior Brand or Marketing Management role in FMCG.
• Strong educational background in Marketing or Business.

Responsibilities

• Develop and execute annual market and brand strategies.
• Manage marketing campaigns across digital and traditional media.
• Analyze campaign performance and market trends.

Skills

Brand Management

Marketing Strategy

Campaign Management

Market Analysis

Team Leadership

Education

Marketing degree or diploma

Relevant business qualification

Job description

Global food manufacturing organisation requires a Marketing Manager, located in Johannesburg, who will report to the Consumer Director.

POSITION INFO : Purpose :

To contribute to the delivery of overall business objectives by delivering brand objectives through the development and management of market and brand strategies and their detailed execution.

The incumbent will maintain a motivated and productive team – work and collaborate across the business and with external partners and service providers.

Requirements :

• Marketing degree / diploma or other relevant business qualification
• Min. 10 years’ experience in Senior Brand or Marketing Management role in FMCG

Duties include :

• Develop and execute annual market and brands strategy to support company objectives
• Develop, manage, co-ordinate and execute marketing campaigns across various channels (digital, social and traditional media) driving brand desirability
• Manage, maintain and grow the brand equity
• Manage the profitability of the brands by managing the annual budgets, to deliver margin and profit objectives across the portfolio
• Analyse campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derived
• Monitor market trends, competitor activities and customer insights
• Track and analyse the productivity of the whole product portfolio and range
• Manage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategy
• Collaborate with all relevant internal and external parties
• Ensure that all marketing brand guidelines, brand identity, packaging spec sheets and design guidelines are adhered to
• Drive brand visibility, develop relevant marketing material including store signage, POS, display units and store activations
• Manage campaign and promotional in-trade executional excellence
• Develop and implement campaigns across media channels and monitor performance
• Conduct market research and competitor analysis