Marketing Manager: Cover - Midrand

Dis-Chem Pharmacies; Gauteng; On-site; ZAR 700,000 - 900,000; Full time

Job summary

A prominent retail pharmacy group in Midrand seeks a Marketing Manager to lead strategic marketing campaigns for health-related products. This role involves overseeing digital marketing initiatives, collaborating with internal teams, and ensuring alignment with brand values. The ideal candidate will possess a degree in marketing, have significant industry experience, and demonstrate strong leadership skills. Competitive remuneration and benefits are offered.

Benefits

Medical aid

Provident fund

Staff account

Qualifications

• Minimum 5-8 years of marketing or relevant experience.
• Experience in the health industry is an advantage.
• Strong understanding of user journeys across the marketing funnel.

Responsibilities

• Design TTL marketing campaigns for Dis-Chem Cover products.
• Oversee digital marketing initiatives across all product accounts.
• Collaborate with cross-functional teams on marketing strategies.

Skills

Knowledge of Marketing practices

Communication Skills

Leadership Skills

Cognitive Skills

Interpersonal Skills

Education

Degree in Marketing or Communications or Equivalent

Postgraduate qualification in related field

Tools

Google Analytics

Microsoft Office

Job description

Dis-Chem Pharmacies’ in Midrand has an opportunity available for a Marketing Manager: Cover to join the Head Office team. The purpose of the role is to design and execute strategic through the line (TTL) marketing campaigns for Dis-Chem Cover (Gap Cover, Medical Insurance, Life Cover and related programmes and campaigns) by applying awareness, performance-driven and integrated marketing practices. This includes using full-funnel strategies to optimize awareness & engagement, drive lead generation, and align with Dis-Chem's brand values and commercial objectives. To Plan, execute and oversee all digital marketing initiatives including social media for all Dis-Chem Cover product accounts and related accounts to educate the public about the Dis-Chem Cover Products and rewards program in South Africa.

Minimum Requirements…

Essential:

• Matric or Senior Certificate
• Degree in Marketing or Communications or Equivalent
• Minimum of 5 -8 years Marketing or relevant experience
  

Advantage:

• Postgraduate qualification in related field
• Minimum 2 to 5 years management and health industry experience
  

Key Responsibilities...

1. Dis-Chem Cover Marketing Strategy:

• Develop and implement comprehensive marketing strategy and practices for Dis-Chem’s Cover products aligned with respective target audiences.
• Full-Funnel Marketing: Design strategies that move customers through each stage of the marketing funnel, from awareness and consideration to purchase, using data to personalize and refine approach.
• Lead marketing projects and coordinate resources to effectively deliver market related solutions timeously.
• Launch campaigns designed to increase brand awareness and drive lead generation, while ensuring continual alignment with the Dis-Chem Brand.
• Compile, submit and monitor the annual budget for sign off, ongoing campaign, and budget reviews.
• Compile and manage the annual campaign calendar for the Dis-Chem Cover products.
• Monitor the progress and measure the effectiveness of campaigns, providing regular updates to Marketing Forums and Management teams.
• Utilise campaign and market insights to ensure a continued optimization of processes and frameworks to deliver the strategy.

2. Marketing Campaign Delivery:

• Oversee the development of high-quality marketing content for Dis-Chem Cover Products advertising campaigns to promote brand awareness and drive Lead generation.
• Compile project plans and manage all marketing campaigns from beginning to end as well as ensure that the target objectives are met.
• Collaborate with cross functional teams, including designers, content creators etc to align marketing strategies, creative assets, and campaign objectives.
• Assist in the administration of the marketing campaigns, events, launches and ad hoc campaigns and proposals.
  

3. Stakeholder Partnership:

• Work co-operatively and constructively with multiple stakeholders including internal marketing teams, the innovation lab X, bigly labs by Dis-Chem, subsidiary marketing teams, external agencies, and other stakeholders.
• Multi-stakeholder engagement will be required with close collaboration with the Dis-Chem marketing team, our distribution partner ServeCo, insurance partners Kaelo, Dis-Chem Life, GuardRisk, Centriq and other relevant stakeholders (internal and external).
• Affiliate & Partner Marketing: Develop and manage affiliate strategies and co-marketing partnerships to expand customer reach and acquisition.
  

4. Research and Reporting:

• Research market's consumer preferences to inform marketing strategies.
• Keep abreast of the current market trends and developments and ensure relevance.
• Monitor campaign performance metrics to provide data-driven insights and recommendations to enhance campaign effectiveness, reach, and engagement.
• Research and analyse member data for Dis-Chem Cover products to create comprehensive reports and use the information to improve on future marketing strategies and campaigns.
• Routinely analyse data and troubleshoot to understand issues and identify solutions to develop key marketing metrics to ensure campaigns are meeting goals.
• Sales Funnel Understanding: Deep knowledge of user journeys and customer behaviour across each stage of the funnel with an ability to optimize for acquisition and retention.
• Affiliate Program Knowledge: Experience with partner portals, affiliate tracking tools, and channel performance management.

5. Team Management:

• Assess and manage Dis-Chem Cover marketing resources to continually improve processes and outcomes.
• Promote a robust culture of accountability, innovation, and performance management, whilst modelling the company’s values.
• Train and guide team members on Dis-Chem Cover product marketing initiatives and/or campaigns to ensure successful implementation best practices and strategies.
• Assist in setting objectives for the team and tracking progress.
• Assist in facilitating the creation of accountable, full-service teams who understand and strive to meet the needs of all stakeholders.
  

Competencies...

Essential:

• Knowledge of Marketing practices and principles
• Knowledge of the Retail, Insurance or Healthcare industries
• Cognitive Skills
• Business Acumen
• Communication Skills
• Interpersonal Skills
• Leadership Skills
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) required
  

Advantageous:

• Technical skills in Google Analytics, digital marketing, social media, and other relevant technologies

Special Conditions of Employment...

• South African citizen
• MIE, clear criminal and credit
• Driver’s license and/or own reliable transport

Remuneration and Benefits...

• Marketed related salary
• Medical aid
• Provident fund
• Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.