Marketing Manager - Cape Town London •

Collinson Group; Cape Town; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A global loyalty and benefits company seeks a Marketing Manager in Cape Town. The role involves leading marketing communications, managing a team, and collaborating with regional teams to boost client engagement. Candidates should possess substantial experience in marketing, particularly within financial services and travel, and be adept at project management and analytics.

Qualifications

• 6-7 years in B2C or B2B marketing communications.
• Background in financial services, fintech, or travel preferred.
• Ability to adapt to changing priorities.

Responsibilities

• Lead the client marketing team and achieve strategic priorities.
• Produce and quality control marketing collateral.
• Develop communication strategies for key accounts.

Skills

Project Management

Collaboration

Organizational Skills

Writing Skills

Presentation Skills

Communication Skills

Education

Degree or equivalent qualification

Tools

MS Office

Adobe Creative Suite

Job description

Collinson is a global loyalty and benefits company. We use our expertise and products to craft customer experiences that enable some of the world's best-known brands to acquire, engage, and retain demanding and choice-rich customers. Our unique expertise and insight into high-earning, frequent travelers allow us to create products and solutions that inspire greater customer engagement, drive profitable relationships, enrich travel experiences, and provide support in times of need.

While specializing in Financial Services, Travel, and Retail, we also support clients across multiple sectors. We have worked with over 90 airlines, 20 hotel groups, and numerous financial institutions and banks, including Accor Hotels, Air France KLM, American Express, British Airways, Cathay Pacific, Diners Club, Mastercard, Radisson Hotel Group, Sephora, and Visa. With over 30 years of experience in more than 50 countries, we help our clients deliver smarter experiences to differentiate their propositions and deepen customer loyalty.

Our solutions include Priority Pass, the world's best-known airport experience program, and we are trusted partners behind many leading financial services, airline, and hotel reward programs and loyalty initiatives.

Purpose of the Job

Working within the Channel Marketing team at Collinson, you will lead strategic marketing communications to engage key clients and nurture relationships with issuers who embed Priority Pass and Lounge Key into their benefits programs. You will collaborate with regional marketing and global commercial teams to identify opportunities for impactful marketing that meets business objectives. You will also be responsible for producing high-quality, impactful materials.

Key Responsibilities

1. Lead and motivate the client marketing team to achieve strategic priorities.
2. Build strong relationships with regional marketing managers and VPs, identifying opportunities for global B2B marketing initiatives.
3. Share best practices across regions and promote innovation and creativity in execution.
4. Support initiatives to enhance content engagement tracking and analysis.
5. Produce and quality control client marketing collateral, including product decks, FAQs, customer journeys, videos, sales materials, and onboarding toolkits.
6. Collaborate with Global Account Directors to understand client motivations and market intelligence, translating insights into sales collateral.
7. Stay informed about product features and roadmaps, creating GTM strategies for new releases.
8. Support client communications, RFPs, and business reviews globally and regionally.
9. Develop communication strategies for key accounts, coordinating with commercial teams.
10. Utilize Salesforce and data analytics for campaign planning and performance tracking.
11. Manage email campaigns, optimize engagement, and monitor impact.
12. Support client hub optimization strategies.
13. Manage a team of 1-2 marketing executives.

Knowledge, Skills, and Experience

• Degree or equivalent qualification.
• 6-7 years in B2C or B2B marketing communications.
• Proven experience in developing and leading marketing plans in fast-paced environments.
• Background in financial services, fintech, or travel, with knowledge of payments industry preferred.
• Strong interest in travel and financial trends, especially digital and customer trends.
• Excellent project management, collaboration, organizational, writing, and presentation skills.
• Ability to adapt to changing priorities.
• Proficiency in MS Office and Adobe Creative Suite.
• Strong collaboration and communication skills, capable of distilling complex information into engaging formats.

Collinson is an equal opportunity employer committed to diversity and inclusion. We foster a high-performing culture where our people can achieve their full potential and do meaningful work. Our company values are: Take Action, Do the Right Thing, One Team, and Be Insight-Led.

Create a job alert for this search

Marketing Manager Cape Town • Cape Town, Western Cape