Marketing Manager - Cape Town

Collinson; Gauteng; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading loyalty and benefits company is seeking a strategic marketing leader to drive engagement with key clients. You will manage the marketing team and create impactful communications, while collaborating closely with regional and global teams. Ideal candidates will have a degree, strong marketing skills, and relevant experience in the financial or travel sectors.

Qualifications

• 6-7 years in B2C or B2B marketing communications.
• Proven track record in developing and leading marketing plans.
• Experience in financial services, fintech, or travel preferred.

Responsibilities

• Lead and motivate the client marketing team to deliver strategic priorities.
• Produce and quality control client marketing collateral.
• Manage email campaigns, optimize engagement, and monitor impact.

Skills

Project Management

Collaboration

Writing

Presentation

Marketing Strategy

Education

Degree or equivalent qualification

Tools

MS Office

Adobe Creative Suite

Job description

Collinson is a global loyalty and benefits company. We use our expertise and products to craft customer experiences that enable some of the world's best-known brands to acquire, engage, and retain their most demanding and choice-rich customers. Our unique insight into high-earning, frequent travelers allows us to create products and solutions that inspire greater customer engagement, drive profitable relationships, enrich travel experiences, and assist in times of need. While specializing in Financial Services, Travel, and Retail, we also support clients across multiple sectors.

We have worked with over 90 airlines, 20 hotel groups, and numerous financial institutions and banks, including Accor Hotels, Air France KLM, American Express, British Airways, Cathay Pacific, Diners Club, Mastercard, Radisson Hotel Group, Sephora, and Visa. With 30 years of experience in over countries, we help our clients deliver smarter experiences that differentiate their propositions and deepen customer devotion. Collinson is a privately-owned entrepreneurial business with 2 passionate people working across 20 locations worldwide.

Our solutions include Priority Pass, the world's best-known airport experience program, and we are a trusted partner behind many leading financial services, airline, and hotel reward programs and loyalty initiatives.

Purpose of the job

Within the Channel Marketing team, you will lead the creation of strategic marketing communications that drive engagement with our key clients and nurture relationships with issuers who embed Priority Pass and Lounge Key into their benefits programs. You will work closely with regional marketing and global commercial teams to identify opportunities for impactful marketing that meets commercial and business objectives. Execution quality is essential, and you will produce high-quality, impactful materials.

Key Responsibilities

1. Lead and motivate the client marketing team to deliver strategic priorities.
2. Build strong relationships with regional marketing managers and VPs, identify opportunities to lead global B2B marketing programs.
3. Share best practices across regions, fostering innovation and creativity.
4. Support initiatives to improve tracking, analysis, and understanding of content engagement.
5. Produce and quality control client marketing collateral, including product decks, FAQs, customer journeys, videos, sales materials, and onboarding toolkits.
6. Liaise with Global Account Directors and Managers to understand client motivations and market intelligence, translating these into sales collateral.
7. Stay updated on product features and roadmaps, creating GTM strategies for new releases.
8. Support communication efforts for global audiences, including RFPs and business reviews.
9. Develop communication strategies for key accounts, collaborating with commercial teams.
10. Use Salesforce and analytics to support campaign planning and performance tracking.
11. Manage email campaigns, optimize engagement, and monitor impact.
12. Support client hub optimization strategies.
13. Manage a team of 1-2 marketing executives.

Knowledge, Skills, and Experience

• Degree or equivalent qualification.
• 6-7 years in B2C or B2B marketing communications.
• Proven track record in developing and leading marketing plans in fast-paced environments.
• Experience in financial services, fintech, or travel, with knowledge of the payments industry preferred.
• Strong interest in travel and financial services trends, especially digital trends.
• Exceptional project management, collaboration, organizational, writing, and presentation skills.
• Adaptability to changing priorities.
• Proficiency in MS Office and Adobe Creative Suite.
• Strong collaboration and communication skills, with the ability to simplify complex information and craft engaging stories.

Collinson is committed to diversity and inclusion, welcoming applicants from all backgrounds and experiences. We aim to foster a high-performing culture where our people can achieve their full potential and engage in meaningful work.

Our core values are: Take Action, Do the Right Thing, One Team, and Be Insight Led, guiding our internal culture and external value delivery.