Marketing Manager Amarula and Spirits

The HEINEKEN Company; Stellenbosch; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading global beverage company is seeking a Marketing Manager to drive the international strategy for the Amarula brand from Stellenbosch. Responsibilities include shaping marketing agendas and managing profitable growth of the Spirits portfolio across global markets. Ideal candidates should have a strong marketing background with proven experience in strategy development and execution. This is a permanent position based in Stellenbosch, South Africa.

Qualifications

• Proven track record in international marketing, preferably in the spirits industry.
• Experience in shaping and executing marketing strategies for global growth.
• Strong analytical skills in revenue and profitability management.

Responsibilities

• Shape and implement the marketing agenda for the Amarula brand.
• Manage the Spirits portfolio's profitable growth globally.
• Develop pricing strategies to optimize sustainable revenue.

Skills

Commercially astute marketing

Strategic thinking

Cross-functional collaboration

Global marketing insights

Job description

We Go Places! How about you?

Job Grade: 25

Location: Stellenbosch

Function: International Marketing

Type of Contract: Permanent

Closing Date: 08/08/2025

• Purpose of the job
  
  

A strategic, commercially astute marketing manager who is responsible for shaping and implementing the Amarula as well as the total Spirits category agenda for the HBI business unit. Focusing on strengthening the Global footprint of the Amarula brand; driving brand power as well as share gains in the key priority markets as part of the HBI Global Expansion Strategy.

In addition, be the custodian of the Spirits portfolio (and manage its profitable growth beyond the African continent through identified white space opportunities revenue margin growth and price pack effectiveness.

• Key Responsibilities
• Utilizing local and global insights, shape the Amarula and Spirits roll-out strategy for global growth expansion.
• Focused and consistent engagement, with the Amarula Global Lead, to shape the Execution plan for all international markets within scope (Africa; Americas; LATAM; Europe: GTR; APAC)
• Providing input into the Amarula Innovation pipeline to ensure market relevance for all global markets.
• Oversee the execution of the Global Digital plan for all markets in scope.
• As custodian of HB Spirits, consistent engagement with the Spirits Lead to ensure compliance and alignment.
• CMI Pricing Strategy: Develop pricing strategies, in conjunction with HBI RMG, that optimise sustainable revenue and profitability across the various OpCos.
• Mix and Margin Management: Analyse product mix and margin performance to identify areas for improvement (ensuring a full value chain assessment of different categories and the full P&L impact of pack, product and category mix).
• Cross-functional Collaboration: Work closely with OpCos, including finance, sales, marketing, and operations, to align revenue management strategies with overall business goals.
• Collaborate with global and regional trade channel partners in deployment of trade marketing strategies.
• Enforce guardrails for channel-specific trade promotions and activations.
  
  

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

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