Marketing Manager – RKMM

Armstrong Appointments; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An innovative firm is seeking a dynamic Marketing Manager to lead their marketing strategy across digital and traditional channels. This role involves conducting brand audits, creating compelling content, and managing social media presence. The ideal candidate will have a strong background in FMCG marketing, with at least five years of experience, and a proven ability to leverage AI tools to enhance marketing efforts. Join a forward-thinking team where your creativity and strategic insight will help shape the brand's future and drive its success in the market.

Qualifications

• Minimum 5 years of marketing experience, ideally in FMCG.
• Proven track record in developing and executing marketing strategies.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Manage and execute email marketing campaigns, including reporting.
• Oversee the revamp and ongoing management of our website.

Skills

Marketing Strategy Development

Digital Marketing

Content Creation

Social Media Management

Email Marketing

Brand Management

AI Tools Utilization

Education

Grade 12

Relevant Marketing Qualification

Tools

Meta Ads Manager

Mailchimp/Klaviyo

Canva/Adobe Suite

Google Analytics

Job description

Main job function

• Strategy & Planning
• Conduct a full brand audit to understand where we are — and where we could go
• Develop and implement a comprehensive marketing strategy across digital and traditional channels
• Build our marketing infrastructure, tools, and processes from the ground up
• Lead a full social media revamp: create strategy, build content calendars, schedule posts, manage the community, and report on performance (organic & paid)
• Create compelling digital content — from writing posts to designing visuals, producing video content and more
• Manage and execute email marketing campaigns, including list segmentation, content development, and reporting
• Oversee content creation across formats: copywriting, design, photography, videography
• Oversee below-the-line marketing initiatives including in-store point of sale, packaging, branded uniforms, activations, and trade shows
• Work closely with external creatives and agencies (as needed)
• Oversee the revamp and ongoing management of our website (UX, content, SEO, etc.)
• Ensure our online presence reflects our brand and supports business goals
• Motivate for and manage the marketing budget
• Work hand-in-hand with our Key Account Manager to align on campaigns, retail initiatives, and promotional strategies
• Demonstrated experience leveraging AI tools and technologies to enhance marketing strategy, content

Qualifications

• Grade 12
• Relevant marketing qualification advantageous

Criteria

• Minimum 5 years of marketing experience, ideally in FMCG (food/grocery retail sector experience essential)
• Proven track record in developing and executing marketing strategies
• Experience managing digital platforms and content creation
• Strong understanding of social media, email marketing, and website management
• Proficiency in marketing tools (e.g. Meta Ads Manager, Mailchimp/Klaviyo, Canva/Adobe Suite, Google Analytics)

Salary

R40’000 – R60’000 CTC

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.