Marketing Manager

ecoinvent Association; Stellenbosch Local Municipality; Hybrid; ZAR 60 000 - 100 000; Full time

Job summary

Join a fast-growing, diverse team dedicated to environmental sustainability. This role offers the opportunity to shape marketing strategies and drive impactful campaigns within a collaborative environment. You'll leverage your B2B marketing expertise to develop compelling value propositions, execute integrated marketing campaigns, and analyze performance metrics to optimize efforts. With a focus on transparency and continuous improvement, you will play a key role in promoting the mission of supporting high-quality environmental assessments. If you're ready to make a difference and thrive in a dynamic workplace, this is the perfect opportunity for you.

Benefits

Flexible work hours

Hybrid work model

Professional growth plans

Collaborative work culture

Qualifications

• 6+ years of experience in B2B marketing and sales enablement.
• Strong background in setting up digital marketing funnels and lead generation.

Responsibilities

• Develop and execute marketing strategies aligned with company goals.
• Lead digital marketing initiatives and analyze performance metrics.

Skills

B2B Marketing

Digital Marketing Funnels

SEO/SEM

Content Creation

Performance Metrics Analysis

Job description

What you will be doing:

• Develop and execute comprehensive marketing strategies aligned with company objectives while creating annual marketing plans and budgets with performance tracking
• Collaborate with product teams to develop compelling value propositions and create marketing materials including sales collateral
• Lead marketing actions and collaborate across departments to ensure cohesive messaging and business alignment
• Direct all digital marketing initiatives including SEO/SEM, email marketing, social media, and content strategy while analyzing performance metrics to optimize campaigns
• Contribute to the creation of compelling marketing content across platforms while ensuring alignment with brand voice and marketing objectives in close collaboration with the Content Creation team
• Produce actionable insights from marketing analytics to guide strategic decisions and monitor industry developments
• Support Sales Outbound activities
• Plan and execute integrated marketing campaigns across multiple channels with clear objectives, KPIs, and measurement frameworks
• Contribute to successful product launches while gathering and incorporating customer feedback for improvements

What you bring:

• 6+ years experience
• Strong background in B2B Marketing / Sales enablement
• Track record of setting up digital marketing funnels, including website, GTM and lead generation tools
• Understanding of complex, e.g. scientific or data related topics and the capacity to convey them to a larger public

Why ecoinvent?

As a fast-growing team based in Zürich with over twenty nationalities, we embrace diversity and promote a collaborative and adventurous mindset. We are committed to building an inspiring work culture that nurtures creative thinking, transparency, and reliability.

Our benefits include flexible and hybrid work, employee professional growth plans, and our most vital asset: our community. We value transparency, flexibility, and a diverse working environment that encourages learning and continuous improvement. Collaboration is at the heart of what we do. Join us and make an impact.

Our Mission

ecoinvent is an internationally active, mission-driven organization devoted to supporting high-quality, science-based environmental assessments. Its activities include publishing and maintaining the ecoinvent database—a comprehensive life cycle inventory database that provides reliable and transparent information on the environmental impacts of various products and services. It is used by companies, researchers, and policymakers to analyze the environmental impacts of their operations and make informed decisions.