Marketing Manager
Job description
Well-established company based in Durban is seeking a Marketing Manager to join their team!
Minimum requirements:
- Minimum 5 years' experience in similar role
- Degree or Diploma in Marketing is essential
Responsibilities:
- Develop and implement comprehensive marketing plans aligned with business objectives
- Conduct market research to understand target audiences, identify trends, and analyze competitor activity
- Oversee the planning and execution of multi-channel marketing campaigns (digital, print, social media, etc.)
- Manage marketing budgets to ensure efficient resource allocation and maximize ROI
- Collaborate with creative teams to produce compelling content, including copy, visuals, and videos
- Monitor and analyze campaign performance, identifying areas for improvement and adjusting strategies accordingly
- Lead and support the marketing team through guidance, coaching, and performance management
- Communicate marketing strategies, progress, and results to internal and external stakeholders
- Develop initiatives to enhance customer engagement and foster brand loyalty
- Partner with the sales team to support sales efforts and drive business growth
Desired Skills:
- marketing executive
- marketing manager
- marketing specialist
- marketing