Marketing Manager

Tata International Limited; Mkhambathini Local Municipality; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading automotive company in Mkhambathini seeks a Marketing professional to lead business development in existing and new markets. Responsibilities include developing marketing strategies, analyzing competitive pricing, and managing digital marketing efforts. The ideal candidate will have a post-graduate degree in Business Management and 5-7 years of experience in automobile marketing. Strong communication and problem-solving skills are essential.

Qualifications

• 5-7 years in Automobile Marketing.
• Proven track record in marketing and sales.
• Proven ability to drive the sales process from plan to close.
• Strong business sense and industry expertise.

Responsibilities

• Develop and implement marketing strategies to increase brand awareness.
• Analyse competitive pricing and market trends.
• Organize and participate in targeted exhibitions and events.
• Collaborate with sales and customer service teams.
• Manage digital marketing efforts across multiple platforms.

Skills

Domain Expertise (Sales, Marketing, products & industry knowledge)

Communication skills

Problem-solving ability

Excellent mentoring, coaching and people management skills

Deep understanding of CRM Processes

Education

Post graduate in Business Management

Job description

Job Purpose

This role is aimed lead business development in existing and new markets for Distribution business, focussing on both Auto- and Allied, within the region for vehicle and spare parts.

Key Responsibilities

• Develop and implement, research-driven marketing strategies to increase brand awareness, drive sales, and foster customer loyalty.
• Analyse competitive pricing, market trends, and industry activities to provide insights and adjust marketing strategies accordingly.
• Organize and participate in targeted exhibitions, trade shows, and events, handling pre-event marketing, on-site management, and post-event follow-ups.
• Plan and implement promotion plan related activities for dealer / network / customers efficiently.
• Collaborate with sales and customer service teams to ensure alignment between marketing campaigns and sales objectives, maximizing lead conversion.
• Manage digital marketing efforts across websites, social media platforms, email campaigns, and online advertising, optimizing for audience engagement.

Educational Qualification

Post graduate in Business Management

Desired Profile

• 5-7 years in a Automible Marketing

• Proven track record in marketing and sales

• Proven ability to drive the sales process from plan to close

• Strong business sense and industry expertise

Must have skills

Domain Expertise (Sales, Marketing, products & industry knowledge)

Communication skills

Problem-solving ability

Excellent mentoring, coaching and people management skills

Deep understanding of CRM Processes