Marketing Manager

Execustaff Recruiting Services; Johannesburg; On-site; ZAR 500,000 - 900,000; Full time

Job summary

Execustaff Recruiting Services is seeking a Marketing Manager in Johannesburg. The successful candidate will oversee the company's marketing strategies, manage campaigns, and drive brand performance while ensuring alignment with headquarters. Extensive experience in marketing, outstanding communication skills, and strong project management capabilities are essential for this role.

Qualifications

• 7 to 10+ years related experience in Marketing.
• Experience managing staff as a Marketing Manager.
• Reliable vehicle and valid driver’s license.

Responsibilities

• Develop and implement marketing campaigns for new products.
• Manage marketing budget and oversee expenses.
• Conduct marketing research and analyze data.

Skills

Relationship-building

Negotiation

Communication

Project Management

Strategic Thinking

Attention to Detail

Education

Tertiary qualification in Marketing, Journalism, or Communications

Tools

MS Office

Job description

Purpose: Responsible for the company's Marketing & communication strategies, the overall brand image, and the performance of the Marketing department. Responsible for all Marketing (ATL, BTL, TTL) activities for the company, aligned with HQ / RHQ requirements, working in conjunction with supporting departments to reach marketing objectives and goals.

Key responsibilities for this position include, but are not limited to:

1. Campaign Management (New Product Introductions - NPI): Development and implementation of NPI via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale, etc.
2. BTL Activities: Compile briefs, work with creative agencies, project manage creative content, liaise for approvals, manage product launches, and develop media strategies for NPI. Manage PR initiatives to maximize exposure and brand awareness. Conduct post-campaign analysis for ROI.
3. Digital Marketing (Co-Assist Web Marketing): Provide strategies and product information, ensure website updates, brief agencies on digital and SNS requirements, and outline objectives and targets.
4. GTM / Trade Marketing: Provide yearly product roadmap and NPI strategy, develop POS materials, and supply product specifications and training materials to KAMs and retailers.
5. Budget Management: Manage marketing budgets, oversee spend, process payments, and ensure cost savings through procurement processes.
6. Events and Activation Management (Assist): Manage consumer and trade shows, ensure all elements are within timelines, and coordinate with agencies for successful execution.
7. Product Marketing / Management: Distribute product and campaign information, manage samples and POS, and support sales and marketing channels.
8. Marketing Research: Brief research agencies, analyze data, and develop insights for marketing planning.

Required Qualifications and Experience:

• Tertiary qualification in Marketing, Journalism, or Communications.
• 7 to 10+ years related experience, including experience as a Marketing Manager overseeing staff.
• Experience working in a fast-paced environment, with good knowledge of marketing, sales, and warehouse procedures.
• Proven track record in customer relations, advanced MS Office skills, and ability to operate company systems.
• Reliable vehicle and valid driver’s license.

Required Competencies:

• Motivated, outgoing, with strong relationship-building skills.
• Honest, ethical, and able to manage multiple accounts.
• Effective communication, negotiation, and administrative skills.
• Strong presentation, writing, project management, and strategic thinking skills.
• Attention to detail, ability to work under pressure, and willingness to travel.

Please only apply if you meet all the requirements. If you do not receive feedback within 2 weeks, consider your application unsuccessful.