GoodWe is a globally leading inverter manufacturer, ranked among the world's top seven inverter providers by BloombergNEF, IHS, and Wood Mackenzie.
Job Title: Marketing Manager
Main responsibilities:
- Develop a unique and compelling high-end brand strategy for the South Africa market, including detailed B2B marketing strategies tailored to local market conditions and company goals.
- Coordinate with HQ strategic marketing team to localize and implement strategies.
- Collaborate with sales and product teams to identify suitable products for the market and to create innovative sales campaigns.
- Support the launch of new products with appropriate positioning and analyze customer journeys for digital and traditional channels to optimize interactions.
- Create and manage content across social media platforms, including existing channels in India and new platforms.
- Build relationships with Key Opinion Leaders (KOLs) and develop engaging content with technical teams, identifying effective promotional tactics.
- Maintain relationships with customers and industry organizations, providing support and strategic development insights.
- Conduct market research with research and sales teams to analyze consumer needs, market conditions, and competition to inform marketing strategies.
Requirements and personal attributes:
- Bachelor's degree or higher.
- Minimum 6 years of marketing management experience, with at least 3 years in B2B segment preferred.
- Over 3 years of team management experience.
- Fluent in English; proficiency in additional languages is a plus.
- Willingness to travel for meetings, exhibitions, and events.
- Strong strategic thinking, communication skills, teamwork, proactive attitude, and customer orientation.
- Problem-solving skills.
Additional details:
- Position based in Johannesburg or Cape Town.
- Full-time employment in the renewable energy and semiconductor manufacturing industries.