Marketing Manager

Goodwe; Johannesburg; On-site; ZAR 480,000 - 720,000; Full time

Job summary

A globally leading inverter manufacturer is seeking a Marketing Manager based in Johannesburg or Cape Town. This role involves developing and executing brand strategies for the South African market, collaborating across departments, managing teams, and conducting market research to optimize marketing strategies in the renewable energy sector. Strong leadership and strategic communication skills are essential.

Qualifications

• Minimum 6 years of marketing management experience, with at least 3 in B2B preferred.
• Over 3 years of team management experience.
• Fluent in English; proficiency in additional languages is a plus.

Responsibilities

• Develop high-end brand strategy for South Africa market.
• Coordinate local strategies with HQ marketing team.
• Collaborate with sales and product teams for innovative campaigns.

Skills

Strategic thinking

Communication skills

Teamwork

Proactive attitude

Customer orientation

Problem-solving skills

Education

Bachelor's degree or higher

Job description

GoodWe is a globally leading inverter manufacturer, ranked among the world's top seven inverter providers by BloombergNEF, IHS, and Wood Mackenzie.

Job Title: Marketing Manager

Main responsibilities:

1. Develop a unique and compelling high-end brand strategy for the South Africa market, including detailed B2B marketing strategies tailored to local market conditions and company goals.
2. Coordinate with HQ strategic marketing team to localize and implement strategies.
3. Collaborate with sales and product teams to identify suitable products for the market and to create innovative sales campaigns.
4. Support the launch of new products with appropriate positioning and analyze customer journeys for digital and traditional channels to optimize interactions.
5. Create and manage content across social media platforms, including existing channels in India and new platforms.
6. Build relationships with Key Opinion Leaders (KOLs) and develop engaging content with technical teams, identifying effective promotional tactics.
7. Maintain relationships with customers and industry organizations, providing support and strategic development insights.
8. Conduct market research with research and sales teams to analyze consumer needs, market conditions, and competition to inform marketing strategies.

Requirements and personal attributes:

1. Bachelor's degree or higher.
2. Minimum 6 years of marketing management experience, with at least 3 years in B2B segment preferred.
3. Over 3 years of team management experience.
4. Fluent in English; proficiency in additional languages is a plus.
5. Willingness to travel for meetings, exhibitions, and events.
6. Strong strategic thinking, communication skills, teamwork, proactive attitude, and customer orientation.
7. Problem-solving skills.

Additional details:

• Position based in Johannesburg or Cape Town.
• Full-time employment in the renewable energy and semiconductor manufacturing industries.