Marketing Manager

Benclo; Johannesburg; On-site; ZAR 30,000 - 60,000; Full time

Job summary

An established industry player seeks a dynamic Marketing Manager to elevate brand visibility across multiple platforms. In this role, you will enhance brand awareness through strategic marketing initiatives, coordinate events, and manage promotional materials. You will collaborate with various stakeholders to develop and execute marketing strategies that resonate with consumers. The ideal candidate will possess a strong background in marketing management, excellent communication skills, and a flair for creativity. Join a vibrant team where your contributions will significantly impact brand growth and customer engagement!

Qualifications

• 2-5 years experience in Marketing Management role required.
• Degree in Marketing or related field is essential.

Responsibilities

• Increase brand awareness through multi-brand stores and online platforms.
• Coordinate marketing events and collaborate with service providers.

Skills

Marketing Management

Brand Management

Event Coordination

Social Media Strategy

Communication Skills

Analytical Skills

Education

Marketing Degree

Diploma in Consumer Science

Tools

Excel

Sync

Job description

• Marketing Degree / Diploma / Consumer Science and or experience equally relative to a tertiary qualification
• Minimum 2-5 years’ experience in a Marketing Management role
• Ensure increased brand awareness by the public in a multi-brand store / online and / or elevate the brand within multi-brand stores / online
• Liaise with Malls for Marketing Related Activities Ad Hoc Requests
• Coordinate marketing events & collaborate with service providers to produce collateral material
• Work with the Marketing Executive to develop marketing objectives, plans, and budgets to present to the team
• Formulate marketing objectives
• Plan and develop strategies
• Liaise with in-house design team to ensure excellence in all marketing and advertising materials
• Brand management inclusive of continuous brand awareness
• Use marketing material as a bargaining tool to extract more sales from customers, i.e., entice customers to place more orders in exchange for marketing assistance / material
• Marketing contacts a mall, opening communications to ensure that the company gets what is due based on the marketing charges in the Lease Agreements
• Pre-plan to ascertain where there is opportunity for participation
• Social Media Support / TV Store Content. Ensure physical marketing material is received by retail stores in time for promotional launch dates
• Utilize text messages as an additional marketing tool to convey information, especially regarding promotions, activities, and Lay-By agreements
• Report on marketing endeavors to ensure that the marketing function keeps the brand top-of-mind of the consumer (whether internal or external to the company)
• Ensure payment documents and required information are vetted by the requestor before payment occurs, ensuring timely and correct payment
• A monthly reconciliation drawn from Sync and supplemented by Excel sheets that detail specific line items for the Finance department
• Updated Marketing Board at HQ for internal marketing updates
• Reinforce promotional or event-related information to customers
• Retail Calendar (Yearly): Create a working document that serves as a guide to Retail operations’ critical path, assisting stakeholders with their planning
• Supervise the work of people who fulfill the following roles within the company:
• Marketing Assistant
• In-house Photographer
• E-Commerce Visual Merchandiser
• Digital Content Creator
• Graphic Designer
• Retail Visual Merchandiser
• Manage Promotional Marketing Material:
• Retail or Wholesale Artwork Packaging
• Coordinate Brand Event & Action Planning:
• Output: Photographs used for brand, retail, and social media
• Assist with setting up and planning of the event as well as photography at the event
• Images used for PR purposes and social media
• Facilitate Mall-Related Marketing Activities:
• Output: Photographs used for brand, retail, and social media
• Conduct Seasonal Photo-Shoots
• Assist the marketing manager with the planning and conducting of seasonal photo shoots for in-store and online implementation
• Outputs: Product images as requested by MD, Wholesale, and the social media team
• Define & Manage Channel Strategy:
• Develop social media strategy: Define social media performance metrics; Monitor and respond to social media activity; Execute social media campaigns; Evaluate social media performance metrics
• Determine channels to be supported and establish channel objectives
• Guide and assist with creative elements used in the design of social media posts
• Marketing Recon: A monthly recon of the marketing accounts & salesman samples accounts on Sync
• Manage Product Images:
• Management of marketing and advertising content and assets
• Curate and vet images of acceptable quality for use in advertising on various platforms

PLEASE SUBMIT YOUR CV IN A WORD FORMAT INCLUDING A PHOTO.

UNSUITABLE APPLICANTS WILL NOT RECEIVE A RESPONSE.