Marketing Manager

Vodacom; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading telecommunications company in Midrand is looking for a Segment Marketing Manager to drive segment marketing strategy and performance. This role requires leading cross-functional teams, analyzing market opportunities, and managing consumer propositions. The ideal candidate should have a strong marketing background with at least 5 years of experience. Competitive benefits and incentive programs are included as part of the offer.

Benefits

Enticing incentive programs

Competitive benefit packages

Retirement funds and medical aid benefits

Cell phone and data benefits

Qualifications

• Matric essential.
• Minimum of 5 years relevant experience managing successful consumer propositions.
• Proven marketing experience.

Responsibilities

• Track and report on segment performance and improvement initiatives.
• Understand market, competitors, and segment opportunities.
• Lead cross-functional segment teams to deliver plans.

Skills

Insights gathering & statistical analysis

Marketing strategy

Project execution

Commercial & financial acumen

Leadership

Education

Minimum 3 year Marketing degree or equivalent

Job description

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.

Certified by the Top Employer Institute 2025.

Role Purpose/Business Unit:

The role of the Segment Marketing Manager is to support the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets. The role leads a cross-functional team across the business to develop and deliver clear insights, branded positioning and a roadmap of propositions and activities for the segment(s).

Your responsibilities will include:

Analyse & report on segment performance/P&L:

• Track and regularly report on segment performance, improvement initiatives
• Weekly, monthly, quarterly, annual reporting
• Work with finance, pricing, analytics & insights & research departments to optimize segment analyses and insights
  
  
  

Segment reporting & analysis:

• Understand the market, competitors and segment opportunities
• Identify customer and commercial opportunities through actionable insights
• Define pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value
  
  
  

Lead cross-functional segment teams:

• Lead teams from all functions to deliver segment plans and improvement initiatives
  
  
  

The ideal candidate for this role will have:

• Matric essential
• A minimum relevant 3 year Marketing degree or equivalent essential
• A minimum of 5 years relevant experience essential with proven marketing experience managing successful consumer propositions
  
  
  

Core competencies, knowledge, and experience:

• Insights gathering & statistical analysis
• Marketing strategy
• Marketing planning
• Project execution
• Proposition development
• Commercial & financial acumen
• Analysis
• Presentation
• Leadership
• Reporting
  
  
  

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies
  
  
  

Closing date for Applications: 22 August 2025

The base location for this role is Midrand, Vodacom Campus

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.