Marketing Manager

Geely Auto International; Johannesburg; On-site; ZAR 300 000 - 700 000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to spearhead their brand strategy in South Africa. In this exciting role, you will lead innovative marketing campaigns, manage supplier relationships, and drive digital transformation initiatives. Your expertise in marketing strategy, combined with strong communication skills, will be crucial in positioning the brand effectively in the competitive automotive market. Join a forward-thinking company where your contributions will significantly impact the growth and success of the brand in the region.

Qualifications

• 5+ years of experience in automotive communication.
• Ability to work under pressure and achieve goals.

Responsibilities

• Lead marketing campaigns and evaluate performance metrics.
• Manage brand strategy and coordinate events for Geely.
• Implement digital transformation projects at distributors.

Skills

Marketing Strategy

Communication Skills

Attention to Detail

Budget Management

Digital Sales Strategies

Job description

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Geely Auto International Global Talent Recruitment and Configuration. The ideal candidate will be responsible for creating and executing our marketing strategy.

You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

1. Brand

• New Geely brand building in South Africa
• Management and ensurance of qualified suppliers, digital agency, advertising agency, influencers, and media to support Geely brand.
• Planning, management, organization, and execution of events, especially the launching event.
• Responsible for the brand strategy of Geely with proper positioning in South Africa market.

Marketing

• Generation of annual MKT plan, analysis and update the market and industry information of South Africa automotive.
• Target market definition for different segments and portfolio, explore and deep insight into market opportunities.
• Development and implementation of promotion strategy and customer loyalty.
• Budget management and work equipment management.
• Homologate image and process control.

Digital

• Generation and implementation of brand CRM.
• Generation of strategies to increase conversion % in digital sales with the Geely distributor network.
• Creation of dashboard to consult the results of leads by distributor and national level.
• ROI analysis by digital channel.
• Project leader 'digital transformation' in business processes at Geely distributors.
• Update of Geely SA with design thinking methodology.
• Implementation of automatic bot on website.
• Implementation of surveys by WhatsApp API.
• Achievement of implementation of green check in WhatsApp API.
• Planning and development of online car purchase.

Qualifications

Work experience: 5 years or above in Auto Communication experience; Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals; English can be used as work language.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Motor Vehicle Manufacturing