Marketing Manager

Twyford Official; Johannesburg; On-site; ZAR 1,290,000 - 1,721,000; Full time

Job summary

A leading ceramics manufacturer is seeking a Marketing Manager for the Africa region. The role involves strategic planning, brand promotion, and digital marketing to strengthen market presence. Candidates should have at least 5 years of experience in marketing management, preferably in related industries, with strong project management and analytical skills. Apply through [e-mail].

Qualifications

• Minimum 5 years in marketing management, preferably in relevant industries.
• Experience with companies exceeding USD 100 million in sales.
• Proven track record of launching new products and brands.

Responsibilities

• Develop and oversee the annual marketing plan.
• Design and execute brand-building campaigns.
• Manage the company's online presence and digital marketing efforts.

Skills

Project management skills

Analytical abilities

Communication skills

Negotiation skills

Data-driven decision-making

Education

Bachelor’s degree in Marketing

MBA or relevant certifications

Job description

Position

Position Title: Marketing Manager – Africa Region

Location: Africa

Industry: Ceramic Tiles & Sanitary Ware Manufacturing

Company Overview

Keda (Kenya) Ceramics Company Ltd is the largest ceramic tile manufacturing company in Kenya, specializing in high-quality ceramic tiles and sanitary ware. We serve diverse markets across Africa, delivering innovative, durable, and aesthetic solutions for residential, commercial, and industrial spaces. As part of our strategic growth, we are seeking a visionary and results-oriented Marketing Manager to lead our regional marketing initiatives and elevate our brand to new heights.

Role Purpose

The Marketing Manager will be responsible for developing and implementing strategic marketing plans to strengthen Keda Ceramics’ brand presence across Africa, drive market penetration, and support sales growth. The role requires a dynamic leader with a deep understanding of integrated marketing, brand positioning, and product launch strategies within high-volume, competitive industries.

Key Responsibilities

1. Strategic Planning & Budget Management
   • Develop and oversee the annual marketing plan, aligning strategies with corporate objectives and regional market trends.
   • Prepare, manage, and optimize the marketing budget, ensuring maximum ROI.
   • Implement cost-control measures and evaluate campaign effectiveness through KPIs and analytics.
2. Brand Development & Promotion
   • Design and execute comprehensive brand-building campaigns to strengthen market positioning.
   • Ensure consistent brand messaging and visual identity across all channels and touchpoints.
   • Build and implement an effective brand promotion system for both retail and wholesale channels.
3. Product Launch & Promotion Strategies
   • Plan and execute end-to-end new product introduction campaigns, from concept to launch.
   • Collaborate with R&D and sales teams to position new products competitively in the market.
   • Develop go-to-market strategies, pricing models, and promotional offers to drive adoption.
4. Retail & Store Development
   • Oversee the conceptualization, design, and branding of specialty stores, showrooms, and dealer outlets.
   • Plan offline promotional activities, in-store activations, and trade fairs to drive foot traffic and sales.
   • Ensure uniformity in visual merchandising, product displays, and customer experience across all outlets.
5. Digital & Social Media Management
   • Manage and grow the company’s online presence across websites, social media platforms, and e-commerce channels.
   • Develop engaging content strategies to increase brand visibility and customer engagement.
   • Monitor digital marketing performance and optimize campaigns for better reach and conversions.
6. Leadership & Team Development
   • Lead, mentor, and inspire a professional marketing team to achieve business goals.
   • Oversee marketing training programs to enhance staff knowledge and execution skills.
   • Foster a culture of creativity, innovation, and accountability within the marketing department.
7. Marketing Operations & Inventory Control
   • Oversee the creation, procurement, and distribution of marketing materials, samples, and promotional items.
   • Maintain accurate inventory records and ensure timely replenishment of materials.
8. Market Research & Competitor Analysis
   • Establish and maintain a comprehensive market intelligence system to track consumer trends, competitor activities, and emerging opportunities.
   • Provide actionable insights to guide product development, pricing, and promotional strategies.

Qualifications & Requirements

Education & Age Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field from one of the top five universities in Africa (marketing major preferred).
• MBA or relevant professional certifications in marketing will be an added advantage.

Experience:

• Minimum 5 years of proven leadership experience in marketing management, preferably in ceramic tiles, sanitary ware, paint, furniture, building materials, FMCG, or telecommunications industries.
• Demonstrated experience in companies with annual sales exceeding USD 100 million.
• Track record of launching and growing new products, brands, or store concepts to national or regional recognition.
• Experience in managing multi-region advertising campaigns and store development projects.

Skills & Competencies:

• Strong understanding of marketing theory, tools, and promotional methods.
• Exceptional project management skills with the ability to deliver under tight deadlines.
• Data-driven decision-making and strong analytical abilities.
• Excellent communication, negotiation, and stakeholder management skills.
• High achievement orientation with a results-driven mindset.

Preferred Industry Backgrounds:

• Ceramic Tiles and Sanitary Ware Manufacturing.
• Paint and coatings, furniture, building materials, FMCG, or telecommunications.

How to Apply

If you meet the above requirements, send your application letter (quoting your expected salary) and updated curriculum vitae (CV) to:[e-mail]

Email Subject Line: “Marketing manager”

Note: Only shortlisted candidates will be contacted for interviews