Marketing Manager

FirstRand Bank Limited; Johannesburg; Hybrid; ZAR 600,000 - 800,000; Full time

Job summary

A leading South African bank is seeking a Marketing Manager to develop marketing strategies, manage campaigns, and collaborate with teams across Africa. Ideal candidates will have over 8 years of experience in marketing within the financial services sector, with strong strategic and analytical skills. The position offers opportunities for professional growth and a dynamic work environment.

Benefits

Opportunities to network and collaborate

Challenging work environment

Opportunities to innovate

Qualifications

• 8+ years in Marketing, Advertising, and Media, preferably within financial services.
• Experience in managing integrated marketing initiatives and working with advertising agencies.
• Ability to manage brands and campaigns across geographies.

Responsibilities

• Assist in creating and refining strategic planning templates.
• Develop and execute marketing campaigns to build brand equity.
• Create adaptable advertising and messaging frameworks.

Skills

Collaboration

Presentation skills

Strategic thinking

Analytical skills

Problem-solving

Education

Bachelor’s degree in Marketing, Business, Communications, or related fields

Job description

Description

To enable the business to achieve revenue, market share, customer, business, and profit objectives for a relevant sub-segment, portfolio, or focus area by effectively executing marketing strategies across appropriate channels, products, and teams through competitive positioning.

Hello Future Marketing Manager

Welcome to FNB, the home of the #changeables. We design for shapeshifters and deliver products and services that make us proud of the people who make it happen.

As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that encourages curiosity. Now’s the time to imagine your potential in a team where experts come together to ignite effective change.

We seek a dynamic, hands-on professional to join our Broader Africa Centre team. This role requires collaboration with marketing teams across African regions, marketing centers of excellence, third-party agencies, and business units within FNB’s Commercial and Corporate and Investment Banking (CIB) portfolios. The ideal candidate will possess the following qualities:

• Highly collaborative yet capable of working independently; thrives in a fast-paced environment.
• Exceptional presentation, verbal, and written communication skills, with the ability to convey emotive stories.
• A keen eye for detail, connecting complex systems to identify inefficiencies and operational gaps to drive smarter, faster outcomes.
• Strong strategic, analytical, and problem-solving skills.
• Proficient in team-based task execution.
• Responsible, resilient under stress, and able to maintain composure in high-pressure situations.
• Excellent organizational skills with the ability to meet tight deadlines amid competing priorities.
• A motivated and innovative mindset eager to learn and grow, demonstrating creativity and strategic thinking to support our mission.

Key Responsibilities

• Strategy Development: Assist in creating and refining strategic planning templates. Collaborate with local teams to design tailored marketing strategies, plans, and budgets for their markets.
• Strategic Alignment: Communicate and implement Group and Broader Africa marketing and communication strategies. Adapt these strategies to local business goals.
• Campaign Management: Develop and execute marketing campaigns to build brand equity, promote loyalty, and add value across regions.
• Campaign Guidance: Provide expert guidance on campaign development. Co-create adaptable campaigns across regions to minimize lead times and costs.
• Toolkit Development: Develop and deploy comprehensive toolkits for local market adaptation and rollout.
• Advertising Frameworks: Create adaptable advertising and messaging frameworks for local markets to shorten launch times and enhance competitiveness.

Qualifications and Experience

• Educational Background: Bachelor’s degree in Marketing, Business, Communications, or related fields.
• Experience: 8+ years in Marketing, Advertising, and Media (including digital), preferably within financial services. Experience in managing integrated marketing initiatives, working with advertising agencies, and cross-functional projects. Knowledge of Public Relations, Brand Management, and Business Communications. Proven ability to manage brands and campaigns across geographies. Strong analytical and strategic skills. Excellent communication and collaboration abilities. Ability to thrive in a fast-paced, high-performing team environment.

We seek a proactive individual who embraces challenges and contributes significantly to our success. If you’re ready to make a meaningful impact, we encourage you to apply.

Benefits

• Opportunities to network and collaborate.
• Challenging work environment.
• Opportunities to innovate.

Candidate Profile

• Curious & courageous — driven by a desire to learn and brave enough to take risks.
• Obsessed with mastery — committed to becoming skilled at what you do and continuously improving.

Interested in taking the next step? We look forward to engaging with you. Apply now!

Job Details

Note that applications will not be accepted after 30/07/2025. Please submit your application before the deadline.

All appointments will comply with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. Candidates may voluntarily disclose disability information, which will be kept confidential unless required by law.