Lecturer Culinary Arts

Purpose of the Role : To drive the growth, profitability, and market leadership of the company’s products by developing, executing, and optimizing strategic marketing plans.

This role is responsible for market analysis, brand positioning, and integrated marketing initiatives that maximize revenue and market share.

Additionally, the role ensures cross-functional collaboration, innovation, and a high-performance marketing culture to achieve sustainable long-term business success.

Qualifications :

1. Tertiary degree in a relevant technical or commercial discipline or a commercial degree with an emphasis on marketing.
2. Minimum of 5 years of marketing experience in a relevant industry, with at least 5 years in a senior/management capacity, leading teams and driving strategy.
3. Pharmaceutical, nutraceutical, or supplement industry experience is essential.
4. Deep understanding of relevant markets (e.g., commodity, FMCG, technology).
5. Knowledge of domestic and international economic, political, and commercial environments.
6. Expertise in international trade, marketing, and commercial practices.
7. Strong ability to conduct thorough market, feasibility, and forecasting analyses.
8. Comprehensive understanding of marketing principles, financial management, and commercial acumen.
9. Organizational and business acumen, with an understanding of digital marketing and consumer trends.

Skills :

1. Strong communication, negotiation, and networking skills.
2. Effective leadership and conflict management abilities.
3. Excellent presentation skills, with the ability to translate complex strategies into clear messaging.
4. Advanced computer literacy, including data-driven decision-making and digital marketing tools.

Competencies :

1. Strategic, analytical, and broad-minded thinking.
2. Decisive and insightful approach to problem-solving.
3. Customer-centric and responsive mindset.
4. Innovative, conceptual, and commercial thinking.

Leadership Competencies :

1. Driving accountability, urgency, and results orientation.
2. Building and maintaining strong stakeholder relationships, including cross-cultural awareness.
3. Strategic focus with the ability to articulate and cascade vision and values.
4. Coaching, talent development, and performance management expertise.
5. Ability to lead through change, drive innovation, and influence key business decisions.
6. Strong commercial acumen, aligning marketing strategies with financial goals.

KEY RESPONSIBILITIES :

1. Drive Growth & Market Dominance: Achieve strong and consistent growth in sales, profitability, and brand contribution to secure market leadership in key focus areas.
2. Meet Financial Targets: Deliver projected turnover, revenue growth, and gross profit targets while optimizing brand performance.
3. Execute Marketing Strategies: Implement marketing strategies within the allocated budget, ensuring optimal return on investment (ROI).
4. Develop & Monitor Strategic Plans: Formulate and oversee sustainable, integrated marketing strategies across assigned portfolios.
5. Enhance Sales & Marketing Synergy: Strengthen collaboration between sales and marketing teams to drive aligned business objectives.
6. Lead Innovation Initiatives: Drive product, service, and campaign innovations to maintain a competitive edge.
7. Foster a High-Performance Culture: Build and nurture a winning, results-driven team culture that supports business objectives.

MAIN ACTIVITIES :

1. Strategic marketing: Develop and maintain the product, marketing and pricing strategies, systems and processes.
2. Implement the strategies, systems and processes for successful entry, growth and sustainability in domestic and export markets.
3. Create an awareness of the commercial impact of products and designs.
4. Develop the Company’s marketing position to support its strategy.
5. Establish and maintain national and international relationships and networks with key stakeholders and influencers to support the marketing effort.

Strategic planning and market information: Provide marketing-related information required for decision-making, budgeting and other activities.

1. Maintain market and industry trend data and insights.
2. Conduct market research and screening of potential markets.
3. Continuously analyse markets and identify marketing-related risks that can adversely influence the company’s marketing positions.
4. Implement and manage risk mitigation strategies.
5. Identify marketing opportunities.

New and Existing Product Development: Identify, plan and develop new product priorities and business plans in conjunction with the various project teams aligned with business strategy and purpose.

1. Develop the business case for NPD and EPD projects for discussion and alignment with sales teams.
2. Monitor NPD and EPD product planning to ensure a timely launch.
3. Ensure relevant brand plans with relevant marketing activities are drafted and executed.

Expenses, Control and General: Responsible for managing allocated portfolio expenses in line with the brand marketing investment (BMI).

1. Monthly expense analyses by the brand to monitor effectiveness and return-on-investment (ROI).
2. Control and monitor the profitability of the entire product portfolio.
3. Ensure all marketing reports are prepared and submitted on time.

Monthly senior management reporting.

Provide input in monthly sales and marketing integration meetings on various tasks such as forecasting.

1. Preparation and submission of marketing plans.
2. Critically evaluate campaigns' success and shortcomings.
3. Ensure that all promotional material development and campaigns are implemented according to plans.
4. Conduct due diligence activities.

Corporate Governance: Negotiate marketing agreements.

Leadership: Establish, guide, direct and oversee the Department aligned with overall strategy and objectives.

1. Identify and timeously address problems and opportunities central to business success.
2. Plan, select, develop and maintain suitable manpower capabilities for the Department.
3. Develop and maintain a high-performance team.
4. Establish and maintain relationships with stakeholders.
5. Ensure compliance with relevant legal and statutory requirements, meet principles of sound corporate governance and internationally accepted environmental, health, safety and quality standards.