Marketing Manager

Bluespec Holdings; Gauteng; On-site; ZAR 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead innovative campaigns and drive strategic initiatives. This role involves analyzing market trends, developing targeted marketing plans, and collaborating with creative teams to produce engaging content. You will be responsible for tracking performance metrics, optimizing strategies based on customer insights, and building partnerships with key industry players. If you are passionate about marketing and eager to make a significant impact, this opportunity offers a chance to thrive in a collaborative and forward-thinking environment.

Qualifications

• Proven experience in developing marketing strategies and campaigns.
• Strong analytical skills to assess marketing performance.

Responsibilities

• Track and analyze advertising campaign performance and budget management.
• Lead execution of marketing programs and collaborate with teams.

Skills

Marketing Strategy

Data Analysis

Content Creation

Campaign Management

Customer Insights

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Google Analytics

CRM Software

Job description

Tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing materials align with brand identity.

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different divisions within the Bluespec Holdings (Pty) Ltd group of companies.

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Create, maintain, and conduct analytics reporting to extract key insights for future campaign development and go-to-market strategies, including formal proposals and tactical recommendations.

Partner with ad agencies to develop creative briefs and guide creative direction to meet objectives across all advertising platforms.

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Assess the effectiveness and impact of current marketing initiatives through tracking and analysis.

Produce engaging content for the company website that attracts and converts targeted audiences.

Build strategic relationships and partnerships with key industry players, agencies, and vendors.

Measure and report on marketing performance, gain insights, and evaluate results against set goals.

Analyze customer behavior to optimize advertising operations accordingly.