Marketing Manager

Stanley Black & Decker, Inc.; Gauteng; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading company in tools and hardware is seeking a Marketing Manager to spearhead initiatives for iconic brands in South Africa. The role focuses on brand, trade, and digital marketing, requiring strong market knowledge and analytical skills. Join us to drive growth and brand awareness in a supportive environment with competitive benefits.

Benefits

Competitive salary and benefits

Supportive environment with growth opportunities

Qualifications

• At least 5 years of marketing experience in consumer goods or tools industry.
• Strong knowledge of South African market dynamics.

Responsibilities

• Develop and execute comprehensive brand strategies.
• Collaborate with sales and trade partners for promotions.
• Lead digital strategies and optimize online presence.

Skills

Analytical

Project Management

Communication

Education

Bachelor's degree in Marketing

MBA

Tools

Digital Marketing Tools

Job description

Job Title : Marketing Manager – DEWALT, STANLEY, BLACK & DECKER

Location : South Africa

Company : Stanley Black & Decker

About Stanley Black & Decker : Stanley Black & Decker is a global leader in tools and storage, security solutions, and industrial automation. With an enduring commitment to innovation, sustainability, and excellence, our company is home to some of the world's most trusted and iconic brands.

In South Africa, we take pride in bringing our renowned brands—DEWALT, STANLEY, and BLACK & DECKER—to local markets, helping professionals and consumers achieve their best work every day.

Position Overview :

We are seeking a dynamic, results-driven Marketing Manager to lead marketing initiatives for our key brands—DEWALT, STANLEY, and BLACK & DECKER—in South Africa. This role will encompass trade marketing, brand marketing, and digital marketing, focusing on driving growth, expanding market share, and elevating brand awareness. The ideal candidate will have a deep understanding of the local market, consumer behaviour, and the tools and hardware industry.

Key Responsibilities :

1. Brand Marketing : Develop and execute comprehensive brand strategies, lead brand campaigns, analyze performance, manage budgets, and build stakeholder relationships.
2. Trade Marketing : Collaborate with sales and trade partners, design in-store promotions, monitor activities, and identify market opportunities.
3. Digital Marketing : Lead digital strategies, oversee campaigns, optimize online presence, manage social media, and monitor website performance.
4. Cross-Functional Collaboration : Partner with product managers, sales, and customer service; support product launches; leverage regional teams for campaign optimization.
5. Market Insights and Reporting : Conduct research, analyze competitors, and report on marketing performance to inform strategic decisions.

Minimum Requirements :

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• At least 5 years of marketing experience in consumer goods or tools industry, with proven success in brand, trade, and digital marketing.
• Strong knowledge of South African market dynamics, consumer behaviour, and digital trends.
• Experience with major brands in tools or hardware sectors.
• Proven ability to develop multi-channel marketing campaigns.
• Excellent analytical, project management, and communication skills.

Additional Skills :

• Experience with digital marketing tools and platforms.
• Knowledge of eCommerce and local regulations.

What We Offer :

• Competitive salary and benefits.
• Supportive environment with growth opportunities.
• Work with iconic global brands.

Join us to make an impact in the tools and hardware industry and help shape the future of Stanley Black & Decker in South Africa!