Marketing Manager

Flink Recruitment; Gauteng; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player in the renewable energy sector is seeking a Group Marketing Manager to lead innovative marketing strategies across multiple brands. This role offers the opportunity to shape brand messaging and drive growth through effective campaigns. You will collaborate with diverse teams, manage budgets, and utilize market research to inform decisions. If you are passionate about marketing and ready to make a significant impact, this is the perfect opportunity for you. Join a dynamic team that values creativity and strategic thinking.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong leadership skills with a focus on team development.

Responsibilities

• Oversee the development and execution of marketing strategies.
• Lead a team to ensure cohesive marketing efforts across brands.

Skills

Strategic Planning

Team Leadership

Brand Management

Campaign Management

Market Research

Performance Measurement

Social Media Management

SEO Strategies

Education

Bachelor's Degree in Marketing or Related Field

Tools

Analytics Tools

SEO Tools

Social Media Platforms

Job description

Roles and Responsibilities

The Group Marketing Manager is responsible for overseeing the marketing strategies and initiatives of a company across multiple brands and business units.

This role involves coordinating with various teams to ensure consistent brand messaging, optimizing marketing campaigns, and driving growth through innovative marketing solutions.

Marketing Management Responsibilities

1. Strategic Planning and Execution
   Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
   Oversee the planning and execution of marketing campaigns across different brands or business units.
   Monitor market trends and competitor activities to identify opportunities and threats.
2. Team Leadership and Development
   Lead, mentor, and manage a team of marketing professionals.
   Foster a collaborative and high-performance culture within the marketing team.
   Provide guidance and support for the career development and growth of team members.
3. Brand Management
   Ensure consistent brand messaging and positioning across all marketing channels and materials.
   Manage brand identity and maintain brand standards.
   Oversee the development and implementation of brand strategies for multiple brands or business units.
4. Campaign Management
   Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social media, etc.).
   Coordinate with internal teams and external agencies to deliver impactful campaigns.
   Track and analyze campaign performance, making data-driven decisions to improve results.
5. Budget Management
   Develop and manage marketing budgets for different brands or business units.
   Ensure efficient allocation of resources to maximize ROI on marketing spend.
   Monitor and report on budget performance, adjusting as necessary.
6. Market Research and Analysis
   Conduct market research to identify customer needs, preferences, and trends.
   Analyze data to inform marketing strategies and campaign decisions.
   Stay updated on industry developments and best practices.
7. Stakeholder Collaboration
   Collaborate with senior leadership to align marketing strategies with business objectives.
   Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.
   Build and maintain relationships with external partners, vendors, and agencies.
8. Performance Measurement
   Establish KPIs and metrics to measure the effectiveness of marketing initiatives.
   Use analytics tools to track performance and generate reports for senior management.
   Continuously evaluate and improve marketing strategies based on performance data.

Responsibilities Breakdown

• Social Media Posts
  Update social media platforms weekly, every Monday.
  Platforms include Facebook, Instagram, TikTok, Twitter/X, YouTube, LinkedIn.
• Website Maintenance
  Perform routine maintenance, monitor plugins, implement approved content/changes, and submit maintenance reports.
• Website SEO
  Conduct keyword research, competitor analysis, and update SEO strategies; submit SEO reports.
• Event Planning
  Assist with attendance at shows and exhibitions, plan events, design marketing materials, and coordinate logistics.
• New Websites
  Manage the full lifecycle of creating new websites.

Employment Details

• Employment Type: Permanent
• Industry: Solar & Renewable Energy
• Work Space Preference: Onsite
• Location: Midrand, Gauteng
• Salary: R - [Specify Range]
• Driver's License: CODE B (Car)
• Own Car Needed: Yes