Marketing Manager

SA Sales Fraternity; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to elevate brand awareness and drive visibility in the luxury salon sector. This role is pivotal in executing impactful marketing campaigns that establish the brand as a trusted authority in hair care. You will develop creative strategies, engage with influencers, and optimize local SEO to enhance the salon's reputation. Join a vibrant team dedicated to innovation and excellence, and play a key role in expanding the brand's presence across multiple locations. If you are passionate about beauty and marketing, this is your chance to shine!

Benefits

Kreative Arbeitsumgebung

Leistungsbasierte Anreize

Möglichkeit zur Markenbildung

Zugang zu Branchenführenden Produkten

Qualifications

• 3-5 Jahre Erfahrung in Markenmarketing und digitalen Strategien.
• Nachweisliche Fähigkeit zur Steigerung der Markenbekanntheit.

Responsibilities

• Entwicklung und Umsetzung von Marketingkampagnen zur Markenbekanntheit.
• Sicherstellung einer konsistenten Markenbotschaft über alle Kanäle.

Skills

Brand Marketing

Digital Strategy

Public Relations

Copywriting

SEO

Influencer Collaborations

Creative Mindset

Tools

Google Ads

Meta Ads

Instagram

Facebook

LinkedIn

TikTok

YouTube

Job description

Our client is The Home for Fabulously Conditioned Hair. As a premium salon brand, we are committed to setting new standards in hair health, innovation, and client experience. Our goal is to expand into multiple locations, and we are looking for a Marketing Manager who will play a pivotal role in building strong brand awareness and establishing the company as the go-to luxury salon brand.

Role Overview:

This role's primary focus is on brand awareness and positioning to drive visibility, authority, and recognition in the beauty industry. The Marketing Manager will execute high-impact marketing campaigns to ensure the company becomes widely known, trusted, and positioned for future expansion.

Key Responsibilities:

1. Brand Awareness & Market Positioning
   • Develop and execute monthly marketing themes that build brand identity (e.g., 'Spoil Your Hair, Spoil Yourself').
   • Ensure consistent brand messaging across all marketing channels, reinforcing premium salon positioning.
   • Implement high-visibility campaigns to grow audience reach and drive recognition in new locations.
   • Establish the company as a thought leader in the hair industry through expert content and partnerships.
   • Create and manage a content strategy focused on visibility, engagement, and brand trust.
   • Develop a strong presence on Instagram, Facebook, LinkedIn, TikTok, and YouTube, using industry trends to maximize exposure.
   • Leverage client testimonials, before & after transformations, and behind-the-scenes storytelling to enhance brand credibility.
   • Work with PR teams, bloggers, and influencers to expand the brand's reach to a wider audience.
2. Paid Advertising & Local SEO
   • Develop targeted advertising campaigns (Google, Meta, Instagram) focused on increasing brand awareness.
   • Optimize Google My Business and local SEO to improve salon visibility and online reputation.
   • Track brand mentions, audience growth, and engagement metrics, ensuring continuous improvement.
3. Partnerships & Industry Recognition
   • Secure collaborations with beauty influencers, lifestyle brands, and premium product lines (e.g., Kérastase, Redken).
   • Position the company in media, blogs, and beauty publications to establish authority.
   • Identify potential brand expansion opportunities based on market demand and brand recognition.
4. Events & Community Engagement
   • Organize exclusive in-salon events, influencer gatherings, and brand activations.
   • Develop a local brand presence strategy to establish the company as a household name in the luxury salon space.
   • Build strong community engagement initiatives to ensure brand loyalty and word-of-mouth marketing.

What We're Looking For:

• 3-5 years of experience in brand marketing, digital strategy, or public relations.
• Proven ability to increase brand awareness and drive high-engagement marketing campaigns.
• Strong copywriting and storytelling skills to position the company as a premium brand.
• Experience in paid advertising, SEO, and influencer collaborations.
• A creative mindset with strategic vision for salon expansion.
• Ability to work independently and take ownership of marketing direction.

Why Join Us?

• Play a key role in growing a premium salon brand with expansion potential.
• Work in a creative, high-energy environment with industry-leading products.
• Opportunity to build an iconic brand presence in the hair industry.
• Competitive salary with performance-based incentives for brand growth.
• Salary R18,000.00 - R25,000.00 CTC (Based on your experience, skills, and in relation to your current salary).