Marketing Manager

OneCart (Pty) Ltd; Gauteng; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A South African tech company is looking for an experienced Marketing Manager to drive brand awareness and customer engagement. The ideal candidate will have over 3 years of experience in a similar role, possessing strong multitasking and communication skills. Responsibilities include planning marketing strategies, overseeing various marketing channels, and managing internal and external relationships to optimize marketing efforts.

Qualifications

• 3+ years of experience as a Marketing Manager or similar role.
• Proven experience in marketing.
• Good understanding of office management and marketing principles.

Responsibilities

• Plan and execute marketing strategies and campaigns.
• Lead and shape marketing strategy across all business verticals.
• Manage relationships with internal teams and external partners.

Skills

Multitasking

Communication skills

Analytical skills

Education

BSc in Marketing

Relevant Marketing qualification

Job description

OneCart is looking to hire a Marketing Manager that will be required to plan, execute, and oversee marketing strategies and plants to drive brand awareness, customer engagement, merchant engagement, brand engagement, and sales growth. They are responsible for defining overall campaign and channel strategies, analysing market trends and ensuring market reach.

MarketingStrategy & Planning

• To create and execute multi-channel acquisition and retention marketing strategies to enhance customer loyalty, retention, frequency and lifetime value
• Oversee SEO, PPC, social media, email marketing and content marketing efforts.
• Monitor and optimise the performance of campaigns through data analytics based on KPI's, conversion rates and ROI
• Work with the brand manager to maintain and enhance brand perception
• Manage advertising budgets and media buying and placement (Google, TikTok, Meta, Radio, etc)
• Plan discounts, promotions and events to boost sales
• Implement strategy built by the executive team:
  • Build and execute a marketing plan for each channel
  • Ensure an aligned brand/campaign calendar (owned by the brand manager)
  • Plan, implement and monitor monthly/weekly execution through key channels
• Strategic Leadership:
  • Lead and shape marketing strategy across all business verticals, aligned to the Head of Growth and overall strategy.
  • Translate business goals into measurable marketing OKRs.
  • Participate in business reviews and strategic planning sessions.
• Manage the relationships:
  • Internally: HR, Commercial, Operations and Tech
  • Externally: Agencies, Vendors and partners
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Manage the budget for all marketing, advertising, branding and promotional activities.
• Ensure information on all OC digital platforms is continuously updated
• Work closely with brand, sales and other teams to align marketing efforts
• Remain the voice of customers and advise product teams and feedback from customers
• Work together with development, product and call centre teams for call listening and product testing
• Own the voice of the customer by driving NPS and CSAT discussions and progress
• Build and execute B2B marketing strategies to support SaaS lead generation, sales enablement, onboarding, and retention.
  

QualityControl

• Ensure the quality of the Marketing department's work is of a high standard
• Perform a 'quality check' on marketing materials before they go to print or are uploaded to digital platforms.
• Financial Compliance & Procurement by:
  • Ensure full compliance with Massmart and OneCart financial protocols.
  • Oversee marketing-related procurement, vendor onboarding, and PO processes.
  • Maintain monthly budget reconciliations and support finance audits.
• Governance, Legal & Brand Compliance: Ensure that all marketing materials and campaigns comply with:
  • Legal and regulatory standards.
  • Intellectual property and brand usage policies.
  • POPIA and data privacy best practices.
• Technology Stack Ownership by:
  • Leverage and manage key marketing systems, including:
  • CRM and automation platforms
  • Analytics platforms
  • CMS and reporting dashboards.
  • Drive automation and reporting to enhance efficiency and ROI.

Sales Support

• Ensure sales pipeline management to achieve overall merchant and ad revenue goals.
• Oversee merchant onboarding and key account management
• Attend, support and present product offerings to prospective brands and merchants
• Ensure adequate new merchants and B2B business, in line with overall organisational goals
• Commercial Alignment by:
  • Collaborate closely with Commercial and Finance teams to optimise marketing spend.
  • Analyse and track CAC, LTV, AOV, conversion, and campaign ROI.
  • Drive marketing’s contribution to revenue growth and unit economics.

PeopleManagement

• Manage and coordinate marketing and business development teams
• Define team structure and lead direct reports across digital marketing, CRM, content, and performance.
• Set and manage team OKRs.
• Provide mentorship, training, and performance feedback in line with OneCart’s values and growth plans.
• Ensure the team delivers all collateral required to support all campaigns
• Report weekly on the following:
  • Key channel performance: CRM, social media, Paid and organic marketing, email marketing
  • Acquisition and retention
  • Campaigns: internal and external
• Provide adequate on-the-job training, coaching, support and counselling to team members.
• Motivate the team towards continuous improvement and achievement of agreed benchmark standards.
• Team members are actively involved in setting goals and are encouraged to solve problems and make decisions relevant to their work.
• Team members are treated in line with business values and ethical guidelines.
• Ensure standards of performance are clearly defined, communicated and recorded where necessary.
• Continuously assess and monitor performance and ensure development plans are agreed upon and implemented to address gaps.

Effective teamwork andSelf –Management

• Maintain a positive attitude
• Take ownership of driving your career development (skills and knowledge)
• Stay up to date with the latest digital marketing trends and best practices.
• Plan and priorities, demonstrating abilities to manage competing demands to achieve agreed deliverables
• Communicate effectively, maintain relationships
• Follow any lawful and reasonable instruction from your line manager
• Act as part of the Growth team by assisting other members of the team to achieve common goals
• Consistently live and be an example of the Company values
• Timely reporting of all instances of suspected or proven fraud via the appropriate reporting channel
• Adherence to the company policies and associated company policies and procedures

Minimum Academic, Professional Qualifications & Experience required for this position

• BSc in Marketing, Business or a relevant Marketing qualification
• 3+ years of experience as a Marketing Manager or similar role.
• Proven experience in marketing
• Good understanding of office management and marketing principles
• Demonstrable ability to multitask and adhere to deadlines
• Exquisite communication and people skills