Marketing Manager

Ignition Group; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in Durban is seeking a marketing professional to develop and implement strategies that support overall business objectives. The role encompasses digital marketing, brand management, customer acquisition, and cross-functional collaboration, requiring strong analytical and communication skills.

Qualifications

• Experience in developing and implementing marketing strategies.
• Strong understanding of digital marketing platforms and tools.
• Ability to analyze market trends and define target audiences.

Responsibilities

• Develop and implement marketing strategies that align with business objectives.
• Oversee digital marketing efforts including SEO, paid media, and social media.
• Maintain brand consistency and support brand development initiatives.

Skills

Marketing Strategy

Digital Marketing

Brand Management

Customer Acquisition

Cross-functional Collaboration

Job description

Marketing Strategy & Planning

• Develop and implement marketing strategies that align with overall business objectives.
• Define target audiences, key messaging, and channels for effective campaign delivery.
• Create and manage the annual marketing calendar, campaign schedules, and budgets.
  
  

Digital & Performance Marketing

• Oversee digital marketing efforts including paid media, SEO, and social media.
• Collaborate with internal teams and external agencies to optimise performance.
• Monitor key performance indicators (KPIs), report on ROI, and recommend improvements.
  
  

Brand Management

• Maintain brand consistency across all platforms and communications.
• Support brand development initiatives including positioning, tone of voice, and visual identity.
• Manage content creation, creative development, and brand storytelling.
  
  

Customer Acquisition & Retention

• Develop campaigns that attract, convert, and retain customers.
• Support CRM and loyalty strategies to increase customer lifetime value.
• Conduct market research and competitor analysis to inform marketing direction.
  
  

Cross-functional Collaboration

• Liaise with Product, Sales, Tech Support, and Customer Support teams to align marketing efforts.
• Work with HR on internal communications and employer branding when needed.
• Manage relationships with vendors, creative agencies, and media partners.