Marketing Manager

Job Description

We are seeking a dynamic and experienced Marketing Manager to join our team. This role focuses on both strategic ability and leadership skills, ensuring our brand’s marketing efforts are innovative, cohesive, and effective.

Responsibilities

Strategy:

• Work alongside Brand Leader to develop seasonal marketing strategy.
• Oversee the strategic planning by brand teams and give strategic feedback and guidance on the strategies and marketing plans before presenting to marketing leadership team.
• Oversee all seasonal brand planning and projects e.g.: seasonal calendars and briefs; evaluating objectives, channel strategy, budgets, shoot plans, digital plans, paid social breakdowns, monthly organic social plans, PR plans etc.
• Ensure for accurate resource planning alongside Brand Leader which may inform future resource planning in team.
• Support Brand Leader with budget management of all projects.
• Critically analyze creative work against marketing briefs to ensure it delivers on the objectives of the campaign and its is brand consistent.
• Liaise and oversee media agencies and briefs.
• Manage and maintain relationships with Merchant Heads and ensure appropriate investment of marketing to support merchant strategies.
• Develop strong relationships and work closely with all key stakeholders including creatives, shoot team, production, ecommerce and visual merchandise.

Marketing Effectiveness and Research Insights:

• Approve objectives and measurables of each campaign.
• Assess brand campaign reports compiled by marketing effectiveness (ME) and insights team and results of key marketing campaigns.
• Approve the team’s findings in terms of what has been effective and what needs to be considered in the future seasonal marketing plans and communicate this with marketing management.
• Compile seasonal postmortems with ME team, and insights team and Brand Heads against seasonal marketing objectives and present to management.
• Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key insights and actions.

Leadership:

• Manage a team of up to 10 people and drive the team by setting clear and transparent expectations, to exhibit the culture and values of the business and achieve / exceed KPIs.
• Identify and drive training needs, coaching and development with a key focus on talent management, performance management and succession planning.
• Create a team culture that is responsive and professional when meeting deadlines and providing a business focused service to internal/external customers.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field
• 8+ years’ experience in marketing
• 4+ years leadership experience
• Advanced understanding of marketing channels, strategy, budgets and reporting.
• Experience/exposure across all marketing channels including brand, social media, digital, PR/influencer management, stores, sponsorships, internal comms and activations.
• Experience and ability in leadership: managing and mentoring individuals/a team.
• Experience with retail cycles and e-commerce
• Fashion experience is a must

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity