Marketing Manager

Lg Talent Consultants; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading company is seeking an experienced Brand and Digital Marketing Specialist to enhance its brand initiatives. The role involves driving multimedia campaigns, utilizing data insights for strategy, and overseeing project execution. Ideal candidates will have a strong marketing background, leadership skills, and a proven record of successful campaigns.

Qualifications

• 5+ years of experience in marketing manager or similar roles.
• Proven success in multimedia brand and video campaigns.
• Strong grasp of marketing research methodologies.

Responsibilities

• Develop comprehensive marketing and brand campaigns.
• Analyze data to optimize conversion rates.
• Oversee brand campaigns from concept to execution.

Skills

Digital Marketing Expertise

Analytical Skills

Communication Proficiency

Organizational Skills

Tools

Google Ads

Google Analytics

CRM Systems

YouTube

Email Marketing

Social Media Marketing

Excel

Google Slides

Job description

Are you an experienced Brand and Digital Marketing Specialist looking to take your career to the next level?

We are searching for a talented marketing professional to join our client's team, leveraging research, data, and insights to drive business objectives.

If you have a proven track record of building and executing multimedia brand campaigns from concept to completion, as well as hands-on expertise in digital marketing, we want to hear from you!

ResponsibilitiesMarketing & Brand Management : Data & Research : – Develop comprehensive marketing and brand campaigns, ensuring effective brand positioning and project execution with internal and external stakeholders.

Create brand briefs and plans that articulate value propositions and customer journeys while managing budgets effectively.

Oversee brand and production agencies throughout all stages of brand campaign projects, from concept approval to execution, including bookings and media scheduling.

Track and report on the performance of social media initiatives and campaigns.

Utilize brand trackers and maintain alignment with brand guidelines, ensuring strong consumer journey understanding.

Digital Marketing :

Demonstrate advanced knowledge of various online marketing channels, including performance marketing (Google Ads, YouTube Ads, Facebook Ads), social media, search engines, email, and mobile marketing.

Analyze data to optimize conversion rates and marketing ROI (mROI), employing performance analytics platforms such as Google Ads and GA4.

Monitor channel performance and provide strategic recommendations to enhance marketing effectiveness.

Data & Research :

Execute comprehensive market research initiatives to uncover customer preferences, trends, and industry insights.

Manage both internal and external research projects to align marketing strategies across target markets.

Present analytical findings and monthly reports to drive data-informed decision-making.

Communicate marketing objectives clearly and supervise team members and agencies to achieve set KPIs.

Employ leadership skills to motivate and guide the team while ensuring effective task delegation.

Offer constructive feedback and coach team members for personal and professional development.

Skills Required :

Strong digital marketing expertise and analytical skills to assess campaign performance.

Proven success in launching brand campaigns and enhancing brand metrics.

Exceptional command of the English language and outstanding written communication proficiency.

Excellent organizational skills with a keen attention to detail and the ability to manage multiple projects under tight deadlines.

This is a fantastic opportunity for a marketing professional to contribute to significant brand initiatives and drive impactful marketing campaigns.

If you meet the requirements outlined above and are ready to make a difference, please submit your application to us today!

Our client values diversity and inclusion and takes employment equity goals into consideration during the selection process.

QualificationsMinimum Criteria for the Role :

5+ years of experience in a marketing manager or similar capacity.

Proven success in developing and executing multimedia brand and video campaigns.

Proficiency with Google AdWords, Google Analytics, CRM systems, YouTube, email marketing, and social media marketing.

Strong grasp of marketing research methodologies and implementation.

Proficient in tools such as Keynote, Google Slides, Excel / Google Sheets, and Google Docs.Chatbot & Communications – Cape Town, SA

Remote- South Africa

Advertising Expert- ClosedRemote- South Africa

Interested?!

Talk with a Recruiter to Setup an InterviewWe maintain strong, collaborative relationships with all our clients and prioritize transparency in our communications.

Our client growth is driven organically, as we choose to partner exclusively with companies that possess a compelling vision for each open position.

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