Marketing Manager

Remote Recruitment; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A purpose-led UK-based organization is seeking an experienced Marketing Manager to lead innovative marketing strategies in Cape Town, South Africa. This senior role involves shaping brand voice, overseeing a creative team, and driving impactful campaigns in the property and social good sectors. The ideal candidate is a dynamic marketing professional with a proven track record in full-funnel marketing, strong leadership abilities, and excellent communication skills.

Qualifications

• 3–5 years’ experience in full-funnel marketing.
• Proven expertise in CRM platforms.
• Strong leadership skills managing creatives remotely.

Responsibilities

• Develop and oversee multi-channel marketing strategies.
• Lead a small in-house content team.
• Drive lead generation through Meta campaigns and email marketing.

Skills

Leadership

Analytical skills

Creative instincts

Communication

Tools

HubSpot

Meta advertising

Job description

Job Title

Marketing Manager (Ideally located on Cape Town, South Africa)

Salary: Negotiable

Job Overview

An exciting opportunity awaits an experienced and impact-driven Marketing Manager to join a purpose-led UK-based organisation. This role offers the chance to lead multi-channel marketing strategies and campaigns that directly contribute to a transformative mission. You'll be at the forefront of shaping the brand's voice, overseeing performance marketing, and guiding a small, creative content team — all while driving real-world impact in the property and social good sectors.

This is a senior leadership position, ideal for a dynamic South African marketing professional ready to influence strategic decisions and lead from the front.

Responsibilities

Strategic Leadership

• Contribute to the development and execution of quarterly marketing strategies aligned with broader business goals.
• Report on KPIs, campaign performance, and insights to the senior leadership team.
• Collaborate with leadership to shape narratives, press initiatives, and growth opportunities.
• Initiate and manage strategic lead generation partnerships.

Full-Funnel Campaign Execution

• Develop and oversee educational and value-led content across key themes.
• Deliver full-funnel marketing that guides audiences from awareness to action.
• Generate qualified leads across target audiences including landlords, investors, and social housing providers.

Team Management

• Lead a small in-house content team:
• Videographer – oversee shoot planning, storyboarding, and editing direction.
• Social Media Assistant – manage scheduling, captions, and content publishing.
• Engagement Lead – monitor replies, community interaction, and direct messages.
• Foster a fast-paced, feedback-driven, and high-quality content production culture.

Performance & Platform Growth

• Drive lead generation through Meta campaigns, social content, and email marketing.
• Optimise funnels via CRM platforms (e.g., HubSpot) and internal communities.
• Deliver performance insights to improve CPL, CAC, engagement, and conversion rates.

Brand & Content Strategy

• Maintain a consistent brand voice across LinkedIn, TikTok, Instagram, Facebook, and website.
• Lead SEO and AI-driven discoverability strategies for organic growth.
• Oversee production of case studies, newsletters, guides, and webinars.
• Support development of thought leadership, investor communication, and public-facing media.

Qualifications and Experience

• 3–5 years’ experience in full-funnel marketing, ideally in property, impact-led, or investment sectors.
• Strong leadership skills with the ability to manage creatives in a remote setting.
• Proven expertise in CRM platforms (HubSpot or Go High Level) and Meta advertising.
• Confident communicator with strong analytical and reporting capabilities.
• Creative instincts with a strong grasp of video-first platforms (Instagram Reels, TikTok, YouTube Shorts).
• Fast learner with a collaborative and adaptable mindset.

Desirable (Bonus):

• Experience in property, real estate, or social housing sectors.
• Familiarity with UK property law or the Renters' Rights Bill.
• Skills in video editing or digital asset creation.
• Community or membership platform experience.