Marketing Manager

Independent Schools Association of Southern Africa; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Job summary

The International School of Cape Town is looking for a dynamic Marketing Manager to lead and implement comprehensive marketing strategies. This role combines creative execution with strategic oversight to enhance the school’s visibility and foster engagement with current and prospective families. Candidates should have a marketing degree and significant experience in a similar role, ideally within an educational context.

Qualifications

• 5+ years experience in marketing or communications.
• Experience in school-facing role is advantageous.
• Strong understanding of engaging prospective families.

Responsibilities

• Develop and implement annual marketing plans.
• Manage the school's online presence and content.
• Coordinate marketing for key school events.

Skills

Communication

Strategic Thinking

Social Media Management

Content Creation

Brand Management

Education

Degree in Marketing

Degree in Communications

Degree in Graphic Design

Tools

MS Office

Google Workspace

Canva

Job description

The International School of Cape Town (ISCT) is one of the oldest Cambridge schools in the country, offering the Cambridge curriculum from Nursery to High School and A level, since 1998. The school prides itself on consistently producing excellent academic results in a warm and supportive environment, incorporating the latest in teaching skills and technological innovation. Although our student body is 80% South African, we have representatives from over 35 countries, offering a rich diversity of cultures and nationalities and equipping our alumni to be successful and adaptable global citizens.

Marketing Manager

with effect from 1 September 2025 or as soon as possible

The International School of Cape Town (ISCT) is seeking a dynamic and strategic Marketing Manager to lead, plan, and implement all aspects of the school’s marketing and communications, effective 1 September 2025. This hands-on role combines strategic oversight with daily execution and is responsible for managing internal and external marketing and brand strategies, developing compelling content, and upholding the school’s brand. The successful candidate will play a key role in increasing the school’s visibility, enhancing enrolment interest, and engaging both current and prospective families, positioning ISCT as the school of choice in the Southern Suburbs and surrounds.

Key Responsibilities:

• Develop and implement a clear annual marketing and communications plan aligned with the school’s strategic priorities.
• Promote the school’s unique offerings, achievements, and values to current families, prospective families, and the broader community.
• Identify marketing opportunities based on enrolment trends, feedback, and digital engagement analytics.

Brand Management & Design

• Ensure consistent use of the school’s brand, logo, colours, fonts, and tone of voice across all platforms and materials.
• Create and manage visual and written content for print and digital media (brochures, signage, newsletters, presentations, etc.).
• Work with external designers or suppliers when specialised design or print work is needed.

Digital & Social Media Management

• Manage the school’s website, keeping content updated, user-friendly, and aligned with SEO best practices.
• Run the school’s social media channels (e.g., Facebook, Instagram etc.), including content planning, design, posting, and engagement.
• Monitor online presence and reputation, responding appropriately to comments, reviews, or public queries.

Content Creation & Storytelling

• Capture and share stories that reflect school culture, academic achievement, community events, and learner success.
• Photograph and document school events, maintaining a well-organised photo and video archive.
• Draft copy for newsletters, social media captions, marketing materials, and press releases.

Event Promotion & Support

• Coordinate marketing aspects of key school events (e.g., Open Days, performances, fundraisers).
• Prepare signage, invitations, and promotional materials to support attendance and engagement.

Stakeholder Communication

• Support communication with current families via newsletters, WhatsApp broadcasts, and the parent portal.
• Liaise with academic staff, admissions, and leadership to stay informed of upcoming activities and communication needs.
• Build and maintain relationships with suppliers, media, and community partners where needed.

Preferred Attributes:

• Strategic thinker who can also implement day-to-day tasks independently.
• Excellent communication, writing, and proofreading skills.
• Creative eye for layout, visuals, and presentation.
• Skilled in social media, digital content tools (e.g., Canva, Mailchimp, Meta Business Suite).
• Ability to balance multiple deadlines with flexibility and initiative.
• Friendly, professional, and approachable manner that reflects the ethos of a school environment.
• Strong understanding of how to communicate with both prospective and current parents.

Qualifications & Experience:

• Diploma or degree in Marketing, Communications, Graphic Design, or a related field.
• 5+ years experience in a marketing, communications, or school-facing role.
• Experience in an independent school or education context is advantageous.
• Proficient in MS Office, Google Workspace, and basic graphic/design platforms.

Working Conditions:

• Full-time position during school terms; some flexibility required for evening/weekend events.
• May be asked to attend Open Days or key school events outside of standard hours.
• Expected to take photographs and attend school functions regularly.

Child Protection and Safe Recruitment Practice

The International School of Cape Town is totally committed to safeguarding the welfare and rights of children and young people and expects the same from its employees. In order to ensure safe recruitment all prospective staff will be expected to provide the following on application for a post;

Terms and Conditions

• A police criminal record clearance (no less than 6 months old) from the country of current/most recent employment, a Sexual Offenders Register clearance, and a Child Protection Register clearance
• Proof of identification (a colour ID or passport)
• Proof of current address
• Certified copies of your qualifications
• Employment checks including references from the current or most recent and a previous direct supervisor, none of which may be related to you.
• Provision of a South African Revenue Services (SARS) personal tax number
• In the case of non-South Africans, provision of a valid work visa enabling the prospective employee to be employed at ISCT
• Full disclosure of any relevant and/or material reason that may impact ISCT’s decision when making an appointment.

No appointment will be considered or finalised until the above have been met by the prospective employee.

ISCT reserves the right to not fill this post. If you do not hear from the school within 15 working days of the closing date, please consider your application unsuccessful.We are not able to provide an individual response to each applicant, however all applications will be reviewed and only shortlisted candidates will be contacted.

Inclusion & Diversity: EE candidates are preferred. ISCT is an equal opportunities employer. We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. All applications are considered.

ISCT, in line with POPIA (Protection of Personal Information Act) will attempt to ensure the confidentiality of all applicants for this role. All reasonable measures will be in place to protect personal information but will be used in the recruitment, selection, and reporting process. Private documentation will be destroyed after 6 months. By submitting your application for this position, you recognise and accept this disclaimer.