Marketing Manager

takealot.com; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Takealot Fulfilment Solutions (TFS) in Cape Town invites an experienced Marketing Manager to lead the development and execution of integrated marketing strategies for our logistics services. You will drive brand visibility, lead generation, and revenue growth in collaboration with sales, operations, and external partners.

The role demands a strategic thinker with 5+ years in B2B marketing, strong digital and content skills, and proven leadership.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years of experience in marketing, with at least 2 years focused on B2B services (ideally logistics/fulfilment).
• 2 years of management experience.
• Proven track record developing and executing marketing strategies that generate leads and increase brand visibility.
• Experience managing multi-channel campaigns including digital, social, email, and content creation.
• Strong understanding of SEO, SEM, and analytics tools.

Responsibilities

• Develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth for the division.
• Collaborate with senior leadership to align marketing initiatives with business goals and growth objectives.
• Lead brand-building efforts and oversee messaging, materials, and campaigns.
• Oversee content strategy across website, blog, email, digital media, and other channels.
• Drive lead generation through digital channels and social media, with SEO optimization.
• Align marketing with sales and operations to ensure smooth handoffs and measurable ROI.
• Conduct market research and analyze campaign performance using analytics tools.

Skills

Marketing strategy

Lead generation

B2B marketing

Digital marketing

Content creation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEMrush

CRM systems

SEO/SEM

Job description

Join Our Mission at Takealot Fulfilment Solutions | We Are TFS

Revolutionising e-commerce logistics in South Africa with cutting-edge technology and operational excellence. We deliver 30+ million orders annually, empowering businesses and driving economic growth.

Who We're Looking For:

Innovative, ambitious individuals ready to shape the future of e-commerce logistics. At TFS, "Uniquely You" meets "Powerfully Us", where your individuality strengthens our collective mission.

This position reports to the Head of Marketing : TFS

Purpose of the role: As the Marketing Manager for our TFS Division, you will lead the development, implementation, and managementof marketing strategies aimed at promoting our services,strengthening brand presence, and driving leadgeneration. You will collaborate closely with cross-functional teams, including sales and operations to ensurethe division & marketing efforts align with business objectives and foster growth. This is an exciting anddynamic role where you will have the opportunity to shapeand execute marketing initiatives that directly contribute tothe success of our end to end logistics and fulfilmentservices.

Your responsibilities can include:

Marketing Strategy Development:
- Develop and execute a comprehensive marketingstrategy that drives brand awareness, customeracquisition, and revenue growth for the division.
- Collaborate with senior leadership to align marketinginitiatives with business goals and overall growthobjectives.
- Identify market trends, customer pain points, and keyopportunities to position the company as a leader inlogistics and fulfilment services.

Brand Management & Promotion:
- Lead brand-building efforts to enhance the visibility andreputation of TFS
- Oversee the creation of key messaging, promotionalmaterials, and campaigns that communicate the division’svalue propositions effectively.
- Manage public relations efforts, including media outreachand communication strategies that elevate brandawareness.

Content Strategy & Creation:
- Develop and oversee the content strategy for multiplemarketing channels, including the website, blog, emailcampaigns, digital media, and other online platforms.
- Lead the creation of compelling content that resonateswith target audiences, including case studies, successstories etc
- Collaborate with internal teams to ensure content alignswith company values, key offerings, and marketingobjectives.

Digital Marketing & Lead Generation (in collaboration with the Digital Manager):
- Drive lead generation initiatives through digital channelssuch as paid search, social media advertising, and emailmarketing.
- Develop and manage the company’s social mediapresence across platforms like LinkedIn, Twitter,Facebook, and Instagram to increase engagement withpotential clients.
- Understanding of SEO strategies to enhance organicsearch visibility, working closely with the digital marketingteam to optimize content for search engines.

Sales & Marketing Alignment:
- Work in close partnership with the sales and operationalteams to align marketing campaigns with sales objectives,ensuring lead generation efforts translate into qualifiedopportunities.
- Develop tools and materials that support the salesteam’s efforts, including brochures, presentations, andcase studies.
- Monitor and optimize the conversion process, ensuringsmooth handoffs between marketing and sales teams.

Market Research & Data Analysis:

- Conduct market research to understand industry trends,customer needs, and competitor strategies.
- Analyse campaign performance and lead generationefforts using tools like Google Analytics, CRM platforms,and other data sources.
- Provide insights and recommendations based on dataanalysis to refine and enhance marketing strategies.

Event Management & Partnerships:
- Plan and execute industry-related events, webinars, andconferences to promote the division and engage withprospective clients.
- Identify and build relationships with key partners,influencers, and vendors that can support marketinginitiatives.

Budget & Resource Management:
- Manage the marketing budget for the division, ensuringefficient allocation of resources to maximize ROI oncampaigns.
- Track spending, analyse results, and make data-drivendecisions to adjust strategies and improve outcomes.

Qualifications and experience:

• Bachelor degree in Marketing, BusinessAdministration, Communications, or a related field.
• 5+ years of experience in marketing, with at least 2years focused on B2B services, ideally within logistics,fulfilment, or a related industry.
• 2 years management experience.
• Proven track record of successfully developing andexecuting marketing strategies that generate leadsand increase brand visibility.
• Experience managing multi-channel marketingcampaigns, including digital marketing, socialmedia, email marketing, and content creation.
• Strong understanding of SEO, SEM, and analyticstools such as Google Analytics, SEMrush, or similarplatforms.

Attributes required :

• Excellent written and verbal communication skills.
• Analytical mindset with the ability to make data-drivendecisions.
• Strong organizational and project management skillswith the ability to manage multiple initiativessimultaneously.
• Understanding in using marketing automation tools,content management systems (CMS), and social mediamanagement platforms.
• Deep understanding of brand management, positioning,and customer engagement strategies.
• Creative and innovative thinker, with a passion fordeveloping unique marketing solutions.
• Self-motivated, proactive, and able to workindependently in a fast-paced environment.
• Collaborative team player who thrives in a dynamic,cross-functional setting.
• High attention to detail with strong problem-solving skills and a results-oriented approach.

Why Join TFS:

• Purpose-driven impact: Transform lives through logistics innovation
• Advanced technology: Work with cutting-edge systems in a fast-paced environment
• Career growth: Thrive in an agile space that champions continuous improvement

At TFS, your growth is our growth. You'll be joining a team powered by Takealot Group's core values.

More than just a job, we offer:

A culture that celebrates individual uniqueness while championing the strength of togetherness. Be part of creating sustainable, scalable solutions that make a difference across South Africa's e-commerce landscape.

Takealot Fulfilment Solutions (TFS) is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference.