Marketing Manager

Salt; Ballito; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A pioneering property development company is seeking a Marketing Manager to lead their digital and brand strategy during an exciting period of expansion. This strategic and hands-on role involves overseeing brand positioning, integrated marketing campaigns, and managing a mix of creatives, while closely aligning with sales and operations.

Qualifications

• 4+ years of experience in a full-stack marketing role.
• Strong understanding of digital channels and CRM systems.

Responsibilities

• Develop and execute a multi-channel marketing strategy aligned to the business vision.
• Lead annual marketing planning and goal setting with senior leadership.
• Drive the business’s digital strategy, from content and CRM to paid media.

Skills

Digital marketing

Campaign management

Brand positioning

Job description

Salary: R 40 000,00 - R 50 000,00 CTC per month (depending on experience)

Location: Ballito (Hybrid - 3 x per week in-office)

Overview:

A pioneering property development company is on a mission to reshape residential living across South Africa, creating vibrant, connected communities through quality design and smart execution. With a strong reputation for integrity, innovation, and long-term growth, they’re now hiring a Marketing Manager to lead their digital and brand strategy during an exciting period of expansion.

This is a strategic and hands-on role, ideal for a seasoned marketing professional who thrives in fast-paced environments and enjoys driving campaigns from ideation to performance tracking. You’ll oversee brand positioning, lead integrated marketing campaigns, and manage a mix of internal and external creatives while aligning closely with sales and operations.

Duties and Responsibilities:

• Develop and execute a multi-channel marketing strategy aligned to the business vision.
• Define and maintain a consistent brand identity across digital and offline platforms.
• Lead annual marketing planning and goal setting with senior leadership.
• Monitor market trends and competitor activity to ensure strategic positioning.
• Drive the business’s digital strategy, from content and CRM to paid media and social engagement.
• Plan and oversee integrated campaigns across digital, print, outdoor, and events.
• Manage property portal listings, paid ads, and community engagement initiatives.
• Guide a small team of freelancers and external agencies.
• Collaborate with estate managers and residents to foster a sense of community.
• Set and track campaign KPIs and brand metrics.
• Report monthly and quarterly to leadership with actionable insights.
• Own the marketing budget and ensure cost-effective decision-making.
• Lead PR efforts, from press releases to media appearances and community events.
• Cultivate media and influencer relationships to enhance brand visibility.

Requirements:

• 4+ years of experience in a full-stack marketing role.
• Strong understanding of digital channels, CRM systems, and campaign management.
• Experience in real estate, lifestyle, or community-based brands preferred.

Please note: Due to the high volume of applications, only candidates selected for interview will be contacted. If you don't hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.