Marketing/Lead Generation Executive

The Legends Agency; Cape Town; Hybrid; ZAR 500,000 - 600,000; Full time

Job summary

A dynamic recruitment business is seeking a Marketing & Lead Generation Executive in Cape Town to shape marketing strategies and drive candidate attraction. This hybrid role requires creativity and proven marketing experience, ideally in recruitment. The position offers the chance to grow into a leadership role within a collaborative culture. Applicants should have strong communication skills and experience managing social media channels.

Qualifications

• 2-3 years proven marketing experience, ideally in recruitment or professional services.
• Strong creative skills to design and develop marketing materials.
• Hands-on experience managing LinkedIn and social media channels.
• Understanding of digital marketing and outbound campaigns.

Responsibilities

• Create engaging marketing collateral including brochures and presentations.
• Manage and grow the company's LinkedIn presence.
• Plan and execute targeted outbound campaigns.
• Build candidate and client pipelines using email marketing.

Skills

Marketing experience

Creative skills

Social media management

Digital marketing understanding

Communication skills

Organizational skills

Proactive mindset

Tools

Canva

Adobe Suite

Job description

Overview

Marketing & Lead Generation Executive

Shape the future of marketing in a growing international recruitment business
Remote Cape Town| Market-related salary

About Our Client

Our client is a dynamic and fast-growing recruitment business with multiple specialist divisions across the UK and US. With a mission to connect top talent with leading employers, they are building strong, recognisable brands in competitive markets. This is a chance to join a business with global reach, ambitious growth plans, and a collaborative culture that rewards creativity and results.

The Role

Marketing & Lead Generation Executive
This is a hybrid role combining marketing creativity with lead generation strategy. You will be instrumental in building brand visibility, driving candidate attraction, and generating client leads. Initially a 50/50 split between marketing and lead generation, the position is designed to evolve into a broader marketing leadership role as the business expands. This is an exciting opportunity for someone eager to shape marketing strategy, grow into management, and make a tangible impact on the business.

Key Responsibilities

• Bring at least 23 years of relevant marketing experience, ideally within recruitment, professional services, or a fast-paced commercial environment

• Create engaging marketing collateral including brochures, presentations, and branded materials to support business development

• Manage and grow the company's LinkedIn and social media presence with tailored content for candidates and clients

• Plan and execute targeted outbound campaigns to generate client leads and attract candidates

• Develop messaging and digital content for multiple divisions and international markets (UK & US)

• Use email marketing, social media, and digital strategies to build candidate and client pipelines

• Track and report on campaign performance, providing insights and recommendations

• Work closely with recruitment teams to align marketing activity with hiring and client growth goals

• Over time, build and manage a marketing team, leading strategy and ensuring brand consistency across platforms

About You

• 2-3 years proven marketing experience, ideally in recruitment, professional services, or fast-paced commercial settings

• Strong creative skills with the ability to design and develop marketing materials (Canva, Adobe Suite, or similar tools)

• Hands-on experience managing social media channels, particularly LinkedIn

• Understanding of digital marketing and outbound campaigns for lead generation

• Excellent written and verbal communication skills

• Highly organised, able to manage multiple projects simultaneously

• Proactive, results-driven, and commercially minded

• Ambition to progress into a leadership role as the marketing function grows