Marketing Lead - API

Terapia - a SUN PHARMA Company; Sun City; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

A leading pharmaceutical company seeks a Marketing Lead for their API segment. The successful candidate will analyze the API market, drive business development, and enhance customer relationships across regulated markets. Ideal candidates will possess strong communication skills and substantial experience in the pharmaceutical industry.

Qualifications

• 12-28 years of experience in the Pharmaceutical industry.
• Prior experience in regulated pharma markets required.
• Experience in API market analysis and business development.

Responsibilities

• Understand and develop the API market for assigned regions.
• Drive sales target achievement and devise marketing strategies.
• Manage key customer accounts and relationships.

Skills

Presentation skills

Communication skills

Interpersonal skills

Analytical mindset

Education

B.Pharm

MBA

Job description

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Title: Marketing Lead - API

Date: Jun 29, 2025

Location: Sun House - Corporate Office

Company: Sun Pharmaceutical Industries Ltd

Position:

Marketing Lead - API

Job Title:

DGM/GM – Marketing API

Job Grade:

G8/G7

Function:

API Marketing & Sales

Sub-function:

Manager’s Job Title:

Vice President

Skip Level Manager’s Title:

Function Head Title:

Vice President

Location:

Mumbai

No. of Direct Reports (if any)

2

Job Summary

Understanding API (Active Pharmaceutical Ingredient) market for countries/regions assigned. must have prior experience in regulated pharma markets (such as USA, Europe, LATAM, APAC, Russia,MENA). Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements and develop business with customers

Areas of Responsibility

Business Development:

Understanding API (Active Pharmaceutical Ingredient) market for countries assigned. Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements.

Mapping internal API product portfolio to identify key products to promote for each potential key customer.

• Connect with potential customers and pitch products, explore new opportunities, lead price negotiations and evaluate deals as per customer requirements.
  
  

Sales And Marketing:

Drive sales target achievement for the assigned region & identify business opportunities and devise marketing strategies to expand customer base, increase market share, and drive revenue growth.

• Manage key customer accounts and engage with key customers to maintain healthy long-term relationships and ensure high customer satisfaction by achieving delivery and service quality norms to build organization’s brand value.
  
  

Market intelligence Gather changing customer and market needs, competitor activity, and industry best practices that can be emulated.

Sales Allied Functions

• Work with cross-functional teams such as regulatory, finance, quality etc to drive customer relationship management, query resolution, documentation, approvals required, follow ups for payments.
• Coordinate with other departments such as R&D, Operations, and SCM to plan orders, share inputs on capacity planning, and timely product delivery to fulfill customer requirements while ensuring adherence to state and country-level regulations.
  
  

Travel Estimate

20-30% of the time

Job Scope

Internal Interactions (within the organization)

Regulatory, finance, quality, R&D, SCM

External Interactions (outside the organization)

Customers, Industry experts, Pharma Industry Bodies

Geographical Scope

Regulated markets (such as USA, Europe, LATAM, APAC, Russia,MENA)

According to candidates' past experience

Financial Accountability (cost/revenue with exclusive authority)

Revenue targets will be provided based on past performance of the territory and future potential

Job Requirements

Educational Qualification

B.Pharm + MBA

Specific Certification

Skills

Presentation skills, communication and interpersonal skills, analytical mindset

Experience

DGM/GM : 12-28 years of past experience to Pharmaceutical industry will be desired

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